Bazeley, PORTFOLIO_DesignStrategy-USA, Roger Bazeley, Consultant

2/14/2011 DesignStrategy-USA 1

DesignStrategy-USA: Portfolio

Roger Bazeley

Project Portfolio

DesignStrategy-USA: Portfolio

Roger M. Bazeley, M.S.T.M., M.S.I.D., C.T.S.M.

Corporate Design/Brand Marketing (IDSA)Transportation: Planning, Policy, Design, Safety and Marketing

USA: San Francisco, San Diego, New York (Associates)Europe/Asia: London, Tokyo, Athens (Affiliates/Representatives)

USA Contact: Roger M. Bazeley1000 Green Street-Suite 501, SF CA 94133415.673.3652, designstrategy-usa@comcast.net

DesignStrategy-USA

GOAL: To develop strategic positive marketing communications programs, branding, and industrial design services to improve client products, communications, and service delivery.

Consulting Experience

Corporate IdentityCorporate Marketing CommunicationsProduct Design-PackagingIndustrial Design – Human FactorsTransportation: Policy, Planning, Design and MarketingSchool and Community Pedestrian and Traffic SafetyRetail Store Design and Transit Oriented Development

Mission Statement

To create positive, effective, and clear marketing communications and innovative product design for our clients which result in improved products, services, and profitability growth driven by motivated employees and satisfied customers.

DesignStrategy-USA: ExperienceRoger Bazeley, IDSAM.S.T.M., M.S.I.D., C.T.S.M.

Marketing Communications - Industrial Design Consultant

30 Years of International Design Experience – MarCom, ID, CI, Architecture, Transportation Design

Developed over $2.5 Billion in profitable new products and expanded worldwide markets by launching over 2,000 new products including: MarCom/Advertising Programs, Urban Safety Design

Projects Included: NYPD Identity Program, NYC MTA MarCom Program, Pan Am, Atlantic Avenue NYC Urban Renewal Projects, The School Traffic and Pedestrian Safety Improvement Project – SF/PTA Director

Industrial Design Professional

Who’s Who

Roger M. Bazeley – Director & Design/Marketing ConsultantNoriko Nakagomi – Partner & VP Finance, SF/Tokyo George Komodikis, Representative – New York/London/Athens Affiliate MadisonHoldings, Ltd. – Venture Capital Partner/ConsultantAlan Polanger, CPA – Finance/AuditorYasaunari Nakagomi – Design Associate/Artist - Tokyo

Public Safety Product Designs/Concepts

Design/Photos: Roger Bazeley

Signal-Stat’s “DualCom”Emergency Aerodynamic Modular Light rack system

NYC Urban + Public Safety Designs/Concepts

Designed and implemented public safety Identification and fleet markings for NYC’s NYPD, FDNY, EMS, and Traffic Enforcement Agency.

FDNY – Graphic Concepts/Fleet

Current Application

Transportation Concepts/Design

Specified/designed 3M red ”Scotchlite” reflective fleet safety markings for SFMTA’s MUNI bus fleet. NYC MTA new Long Island Rail identity and lead engine design, subway noise and heat reduction system, and subway container urban deliver concepts.

Transportation ResearchBRT/Rapid Bus Impacts on Transit Corridor Businesses

A Business Impact Survey and Comparison of Implemented BRT/Bus Improvements on:

AC Transit’s Alameda City, Webster Street, Route 61 Corridor AC Transit’s San Pablo Avenue Rapid Bus R72, Route 123 Corridor LA Metro’s Wilshire Blvd. Metro Rapid 720, CorridorSF MUNI, Proposed Geary Blvd. Corridor BRT, Pre-BRT Impact Survey

Mineta Transportation Institute - Roger McKean Bazeley, M.S.T.M. Research Project 2007Author & Principal Investigator

Corporate Identity:Lexington Marine Transport, Charter Bank, Pan Am, NART/MTA

Corporate IdentityLexington Marine Transport

Corporate IdentityCharter New York Bank/Irving Trust, NYC

CI Design Elements & New Office Interior Graphics

Corporate IdentityPAN AM – JFK Airport Signage Program, Fleet Graphics

Design Audit, Graphic CI Elements Installed

Corporate IdentityMTA – NYC/NART Signage/Fleet Graphics Concept Design

Corporate IdentityCalifornia Financial - San Francisco

Logos, Signage, Print/AD, Interiors: 2,500 sq. ft.

Corporate IdentityMADISON HOLDINGS, Ltd., NYC, London, Athens

Corporate IdentityGROUPE SCHNEIDER, USA, INC. NYC, Paris, Montreal

Corporate CI, Signage, Interior Elements

Project Manager/Consultant

Corporate IdentityElbrus Technologies: San Rafael/CA, Moscow, St. Petersburg, Novosibirsk/RU

Corporate IdentityAGI, Aqua-Tec

AGI-Audio General Inc. Product Design, Branding and Corporate Identity Program

Aqua-Tec Packaging and Corporate Identity Program

Corporate Exhibit DesignWARNER HOME VIDEO

Designed and Installed: CES Las Vegas 2,500 Sq. Ft. exhibit area $250K

Packaging DesignConcepts, Prototypes, Mock-ups,

Watercolor kits/toys

Post-Cereal in a single serving thermo-formed container/print foil top. Multi-pack (6) units

Video Game Packaging

Soap Packaging, Natural ingredients Non-allergic

Acrylic Prototypes

Corporate Identity/RetailTriangleSports: Brooklyn, New York (Urban Renewal Project)

Original 1875 Building Pre-Renewal; Project Sponsor: Brooklyn Union Gas

4 Locations: Design/Project PM—Sales Increased 25%-36%

Retail: Store Design L’espirt d’homme: Brooklyn, New York

Store Renovation: Graphics, Logo—Sales up 36%

Retail: Wm. Newman Gifts Wm. Newman Gifts: Oakland, California (Kaiser HQ)

Store Design:

Construction PM HVAC, Signs, Plans, Logo/Graphics, Custom displays—

Budget $100,000

Retail: Store Design/CILumenKraft: Brooklyn, New York

Store Design, Graphics, Interiors, Displays, Print/AD, Construction PM---Sales increased 45%

Retail: Restaurant DesignChicken Gourmet: New York, New York

Designed: multiple store locations: CI/Graphics, Neon, Menu, Interiors, Construction PM—Sales up 200% at primary location.

Retail: Restaurant DesignThe Garden/Mediterranean Cuisine: Novato, CA (Marin)

Designed: CI/Graphics, Menu, Interiors, Construction PM—Sales up 75%

*Building was a former converted Gas Station

Retail: Restaurant DesignThe Garden/Mediterranean Cuisine: Novato, CA (Marin)

Designed: CI/Graphics, Menu, Exterior/Interior, Construction PM—Sales up 75%

Retail: Restaurant DesignOn The Bridge: Japan Town-San Francisco (Japanese)

Designed: Theme: Anime Jazzy Café”CI/Graphics, Menu, Advertising, Signs, Fixtures, Displays, Exterior/Interior, Construction PM—Sales up 35%

Retail: Restaurant DesignOn The Bridge: Japan Town-San Francisco (Japanese)

Designed: Theme: Anime Jazzy Café”CI/Graphics, Menu, Advertising, Signs, Fixtures, Displays, Exterior/Interior, Construction PM—Sales up 35%

Retail: Trapp OpticalTrapp Optical: Scarsdale, New York

Designed: CI/Graphics, Custom Optical Displays, Architectural Design store Exterior/Interior. Construction PM. 964 sq. ft. contained retail sales, dispensing, and fitting areas (3), customer waiting area, lab area for lens edging and repair, employee bathroom, HVAC system. Store built in 5 weeks for $69,000. Sales up - $1.2M annually (2nd year).

*First Installation: Major Construction (Historic Building) Published 20/20 Optical Magazine

Retail: Trapp OpticalTrapp Optical: Scarsdale, New York (Second Installation)

Designed: CI/Graphics, Custom Optical Displays, Architectural Design store. Exterior/Interior. Construction PM. 964 sq. ft. store contained retail sales, dispensing, and fitting stations, customer waiting area, lab area for lens edging and repair, employee bathroom, HVAC system. Store re-furbished 12 years from it’s original installation to expand frame displays, storage, and new “natural look”. Sales up 50% from original sales volume

*Second Installation: New Custom Displays, carpet, and paint

Retail: Trapp OpticalTrapp Optical: Greenwich, Connecticut

Designed: CI/Graphics, Custom Optical Displays, Architectural Design store Exterior/Interior, Construction PM—Sales $3.2M up 50% from original sales volume. 1,600 sq. ft. (store width 10’, multi-level) contained retail sales, dispensing, and fitting areas (3), customer waiting area, exam rooms, contact lens area, testing area, children's area. lab area for lens edging and repair, bathroom, HVAC system. $147,000

Retail: A.R. Trapp OpticalTrapp Optical: Madison Avenue, New York

Designed/Renovated: Branding Theme-Polo by Ralph Lauren; CI/Graphics, Custom Optical Displays, Architectural Design store Exterior/Interior, Construction PM—Sales $2.2M up 50% from original sales volume. 964 sq. ft. (store width 16’) contained retail sales, dispensing, and fitting areas (3), customer waiting area, lab area for lens edging and repair, bathroom. Budget $47,000

Retail: Trapp OpticalTrapp Optical: Mamaroneck, New York

Designed/Renovated: Branding Theme “Accent on Eyewear”; CI/Graphics, Custom Optical Displays, Architectural Design store Exterior/Interior, Construction PM—Sales up 38% from original sales volume. 1,200 sq. ft. (store width 16’) contained retail sales, dispensing, and fitting areas, customer waiting area, exam area, lab area for lens edging and repair, bathroom. Budget $57,000, Equipment $47,000.

Published: 20/20, Retail Merchandising

Retail: SP OpticalSP Optical: Yonkers, New York

Designed/Renovated: Branding Theme “High-Tech Optical on a Budget””; CI/Graphics, Custom Optical Displays, Architectural Design store Exterior/Interior, Construction PM—Sales up 42% from original sales volume. 1,475 sq. ft. contained retail sales, dispensing, and fitting areas (3), customer waiting area, exam area, lab area for lens edging and repair, bathroom, HVAC. Budget $37,000, Equipment $47,000.

Published 20/20

Retail: Manhattan OpticalManhattan Optical: Chinatown, New York City

Designed/Renovated:

CI/Graphics, Custom Optical Displays, Architectural Design store Exterior/Interior

Branding Theme “Manhattan Optical –Making More out of Less”. Optical business downsized from 5,000 sq. ft. into a space one third in size within Chinatown. Customer base shifted to Asian and Latino customers.

Sales up 32% from original sales volume. The new 1,375 sq. ft. space contained retail sales, dispensing, and fitting area, customer waiting area, 2 exam rooms, lab area for lens edging and repair, bathroom, HVAC, basement storage, break-room, lab.

Budget $67,000, Equipment $47,000.

Published 20/20

Retail: Manhasset OpticalManhasset Optical: Manhasset, New York

Designed/Renovated:

CI/Graphics, Custom Optical Displays, Architectural Design store Exterior/Interior

Branding Theme “High-Tech Optical – Putting Business On the “tech Track” Optical renovation of existing business

Sales up 28% from original sales volume. 1,675 sq. ft. contained retail sales, dispensing, and fitting areas (3), customer waiting area, 2 exam rooms, lab area for lens edging and repair, bathroom, Budget $37,000, Equipment $57,000.

Published 20/20

Urban Multi-use/HousingALANTIC GARDENS, Brooklyn, NY “Preservation Project”

14 Buildings Saved, Housing plus Retail

Photos: Roger Bazeley

Retail Development/DesignSpring-Hill Village, Grass Valley-CA

Project: Architectural Design, Building Renovation and New Construction specifications, project management, signs-logo/identity design, local zoning board approvals. Results: $10M Project increased land value, retail rentals, community use.

Retail Development/DesignSpring-Hill Village, Grass Valley-CA (2nd Renovation)

Second phase: project renovation, expansion improvement and repaint with new “Serra Gold Country”color scheme. 10th

year maintenance plan implemented.

New Development/MarComSilverado Crest Estates, Napa Valley-CA

Build-out Completed with a total of 26 Lots $345K-$575K

Executive Custom Homes $1.2M-$4.5M

COOP/Luxury Pied-à-terreScelzo Loft COOP, Greenwich Village, New York City

Design/Interior

2,400 Sq. Ft. Loft 2 floors $480,000

Custom Furniture, Fixtures, $14,000 in Custom Neon Designed by RMB and fabricated by “Let There Be Neon” a famous NYC Neon Co.

Published In:

Interior Design Magazine, DOMUS Magazine of Architecture-Italy, Style for Living-Whitney Books, Newsday, Home…

COOP/Luxury Pied-à-terreScelzo Loft COOP, Greenwich Village, New York City

Design/Interior: 2,400 Sq. Ft. Loft 2 floors $480,000; Custom Furniture, Fixtures, $14,000 in Custom Neon Designed by RMB and fabricated by “Let There Be Neon” a famous NYC Neon Co.

Published In:

Interior Design Magazine, DOMUS Magazine of Architecture-Italy, Style for Living-Whitney Books, Newsday, Home…

COOP/Luxury Pied-à-terreSherman M.D. Multi-Media COOP, New York City

Design/Interior

1,400 Sq. Ft. 1 Bedroom $1.4M

Custom Furniture, fixtures, $140,000. Custom Neon Designed by RMB and fabricated by “Let There Be Neon” famous NYC Neon Co.

Published In:

Interior Design Magazine, DOMUS Magazine of Architecture-Italy, Multi-Media Magazine…

COOP/Luxury Pied-à-terreSherman M.D. Multi-Media COOP, New York City

Design/Interior: 1,400 Sq. Ft. 1 Bedroom $1.4M Published In: Interior Design Magazine, DOMUS Magazine of Architecture-Italy, Multi-Media…

R E A C T I O N + P E R C E P T I O N = R E S P O N S E

PUBLIC SAFETY: DESIGN, POLICY and COMMUNITY RELATIONS Programs: NYPD, SFPD

NYPD: Identity + Safety Program

Implemented Program Results: $25M annual savings, increased safety and positive community relations. *Note: Project initiation based on Pratt Institute M.S.I.D. Thesis Research Project

NEW NYPD-Patrol Car: Blue + White3M Reflective Decals/Stripe 72-97

R.M. BazeleyR.M. Bazeley--Designer/Consultant: NYPD Designer/Consultant: NYPD Vehicle Fleet 3MVehicle Fleet 3M--Graphics and SignalGraphics and Signal--Stat Stat

““DualDual--ComCom”” Light Rack DesignLight Rack Design

RESULTS: New SignalStat “Dual-Com”emergency Light-rack competed successfully against Federal-Sign’s unit: Product-line sales up 26%

NYPD-Vehicle Safety DesignReflective 3M Decals + New Emergency Light Racks

Concept to ImplementationConcept to Implementation

Roger Bazeley, DesignerRoger Bazeley, Designer

NYPD – Police Vehicle 1972-97

Japanese Model of New NYPD Patrol Car based on NYPD implemented Fleet Graphics Design

NYC – Implemented City Public Safety - 74

NYPD – Vehicle FleetBefore and After New Design

NYPD Blue – Vehicle Fleet

““NYPD BlueNYPD Blue”” Fleet Graphic Design 25 Year lifespan before 2000 Fleet Graphic Design 25 Year lifespan before 2000 Blue Graphics on White Format RevisionBlue Graphics on White Format Revision

COST SAVINGS:

$25M Annually Maintenance, Repairs, Accident Reduction, Traffic Pedestrian Liability, Downtime…

NYPD - Emergency Service + Aviation Units

NYPD 2000 Design Traffic UnitAll White Body + Blue reflective Decals

NYPD – White Vehicles + BlueReflective Decals and Markings

NYPD-2004 NYC Night & Day

NYPD – Operations, Mobile-HQ2004 Urban Security Alert

UK – High Visibility Graphics

Stratford Upon Avon-Cotswold's County/Town Police

GOAL: Improve All-weather/Night Safety, Patrol visibility/identity

UK Police Vehicles – Safety Graphics

SFPD – New Community Goals

SFPD – Image Renewal Elements

Safety – Service – Equality

POLICEPOLICE

SFPDSFPD

SFPD-Fleet Identity Program:

SFPD – Patrol Car Concept

Roger Bazeley, Designer

2004 Proposed Program

SFPD – Vehicle Concepts

SFPD – Mobile Command 2

SFPD – New Design Strengths

Visually Safer Night and Day – Intersections – 911 RunsRenewed Image and Identity – Phoenix Symbol of RenewalSFPD Community Public Safety Mission Slogan

SAFETY – SERVICE – EQUALITYCommunications Clarity In Messaging – Public Safety/Emergency Priority

3M Reflective Yellow Safety Stripe, Red Emergency Accent – Safety LookPolice Blue the – Positive Color – “Fine Blue Line”

International Color for Police

SCHOOL TRAFFIC AND PEDESTRIAN SAFETY IMPROVEMENT PROJECT – SAN FRANCISCO

1994-2009

Thinking Out of The Box: SignsProposed New School Zone Signs – DesignStrategy-USA

APPROVED

3M Feedback signs

Proposed School Zone

APPROVED

4,000+ PED-Countdown Signals to be Installed at key school and PED crossings DPT/AAA/PTA

APPROVED

Designed: SCHOOL BUS LOADING SIGN and SCHOOL PASSENGER LOADING SIGNS for San Francisco School Zone installation. Approvedfor experimental testing 2/25/2007 by Caltrans.

Safe Routes Site Plan Presidio Middle School SF

School Site ImprovementsBold/Yellow School LADDER crosswalks

Before and AfterSchool PED Safety Improvements

School Route – Side Walk Safety Improvements

Sidewalk ADA Safety Issues solved with increased width and bollards (yellow)

Clarendon Ave. Pump Station $7.5MM Sidewalk $45K

Ladders & PED Tactile Strips

Project Sidewalk improvement for “Safe Routes to School” from Clarendon Elementary School - Concept and Design: Roger Bazeley

School Yellow LADDER Crosswalks +FYG PED signs + Countdown Signals = 24/7 Awareness

FYG DOT School Signs

PED Countdown

Signals

Photos: Roger BazeleyProject Director/Manager

RESULTS: Implemented Improvements contributed to an overall 43% reduction in citywide vehicle pedestrian fatalities over a 5 year implementation period. K-12 school traffic injuries and fatalities dramatically decreased further.

Three levels for intervening:

UpstreamInfluence overarching policies, practices and processes

MidstreamInterject safety issues into current project design & implementation

DownstreamRetrofit existing problems withnew technology

Neighborhood/City/Region

Downtown/Strip Mall/School Site

Street/SchoolRoute/Intersection

Influence over-arching policies, practices. plans, and processes

Interject safety design issues into current or future project implementation

Retrofit existing problems with new technologies and modernization

Scale of Impact Varies

Upstream Midstream Downstream

Project Benefits: Safer CommunitiesWorkshops, School/Community Audits, Building Active Partnerships

BE INOVATIVE

Other Resources-Safety Projects

Community PartnershipsIndustrial Design and ArchitecturalCD-ROM Strategies and Resource Toolkit

School Traffic and Pedestrian Safety Improvement ProjectPublic Safety Improvement ProjectTransportation Safety and Marketing Improvement Project

Summary – Safety Improvement Projects

Innovation in Problem SolvingOut of the Box SolutionsBuilding Community PartnershipsAdvocates for Positive Change and improvements in safety for our most vulnerable populations of school children, seniors, and the disabled

Bazeley, PORTFOLIO_DesignStrategy-USA, Roger Bazeley, Consultant

Business

USCG Auxiliary Passenger Ferry Audit Program, 2016 Roger Bazeley USCG-AUX Public Affairs 2016

NEEA DEI Study Data Analysis Plan October 28, 2005 RLW Analytics, Inc. Roger L. Wright, Chairman, and Principal Consultant

Cyber Security Defenses: What Works Today Laura Robinson/Mark Simos/Roger Grimes Principal Security Architect/Senior Consultant/Principal Security Architect

CLOSING THE LOOP: Evaluating Your Scholarly Communications ...old.libraryassessment.org/bm~doc/closing-the-loop... · Formative vs. summative evaluation Non-profit consultant Roger

Biographical Information Educationroghiemstra.com/resume2016.pdf · Roger Hiemstra 2 Consultant and workshop leader, various national and international settings, 1980-1997; owner

Pacific Northwest HSR Cascades Corridor Plan_ BAZELEY

Respiratory Physiology Diagnostics North East Glasgow Roger Carter Consultant Clinical Scientist

USCG-Auxiliary D11N District Meeting-PCA 2016,Bazeley USCGAUX Public Affairs, Photos

Training 2003 Presentation: Wednesday, February 26 Roger Anderson Senior Consultant Tel (Brussels): +32 2 424 3423 Conducting Effective Assessment, Measurement

Roger MyLink AC · 1 Roger MyLink 2 Roger MyLink Roger MyLink Roger MyLink 9 Roger MyLink Roger MyLink Roger MyLink Roger TMT T Roger Roger Roger MyLink Roger Roger MyLink Roger 10

Managing California HSPR Programs-Caltrain, Bazeley

Rural Enterprise Growth – setting the scene - Roger Turner, Consultant in Rural Economies

Tomorrow’s Insurance Professionals · and Intern, Neckermann Insurance Services Kay Abel Agency Owner and Alumni, Abel Insurance Associates, Ltd. Roger Baker Learning Consultant,

Windows Rights Management Services SP1 Overview and Opportunities Roger Lawrence Senior IT Consultant Microsoft Australia SOL216

Qualitative Data Analysis with NVivo (second edition) Pat Bazeley Kristi Jackson kjackson@queri.com pat@researchsupport.com.au

Employing Local Parents 4in10 Seminar Andrew Bazeley Senior Policy Officer Newham Council

CURRICULUM VITAE ROGER E. SALISBURY, MD, F.A.C.S. · 2017-12-13 · Consultant in Plastic Surgery, Womack Army Hospital, Fort Bragg, NC, 1976-81. Consultant in Plastic Surgery, Veterans

USCG Commercial Fishing Vessel Safety Program 2016 Roger Bazeley USCG-AUX PA

ICE inter city express German high-speed rail network_Roger Bazeley

Roger Gajraj [Read-Only] - University of Wolverhampton - Roger Gajraj.pdf · Dr Roger Gajraj Consultant in Communicable Disease Control HPA West Midlands East Bartholomew House 142