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OCASI Fall Conference 2010Self-Marketing Tools for Professionals
Designed & Delivered by: Dolores Montavez Ruz
Agenda
Warm Up Activity: International Marketplace Group Discussion: Self-Marketing Elements Learning Point: Products, Tools & Outlets Activity: Creating a tool Activity: Sharing the tool box Evaluation: “Dancing Thumbs”
Workshop Goals
Review traditional and new professional self-marketing tools
Complete a marketing tool Practice self-marketing skills
The Twist to Successful Self-Marketing
More than what you have to say about yourself focus on who is listening and what’s in it for them.
Make their time worthy. Deliver impact.
The International Marketplace
In your groups, please design a market strategy to sell your fruit.
– What would you do or say to showcase your fruits to the purchasing company?
– You want to outshine the competition!
Marketing Principles
Self-Marketing Principles
The basic principles of marketing a product or service can also be applied to self-marketing for job search or promotion.
Products, Tools & Outlets
Traditionally…..
Products, Tools & Outlets
Currently….
Products, Tools & Outlets
Desire (motivation/purpose/lifework)
"Without passion, you don't have energy; without energy, you have
nothing. Nothing great in the world has been accomplished without
passion."
Donald Trump
Products, Tools & Outlets
Abilities (qualities, natural/acquired -as skills),
“Most [people] do violence to their natural aptitudes, and thus attain
superiority in nothing”
Baltasar GracianThe Art of Worldly Wisdom,1647
Products, Tools & Outlets
Temperament (social/interpersonal skills/personality)
“Nature is often hidden, sometimes overcome, seldom extinguished”
Sir Francis Bacon
Products, Tools & Outlets
Assets (incidental/acquired advantages)
"It's no t e no ug h tha t we d o o ur be s t; s o m e tim e s we ha ve to d o wha t's
re q uire d . "Sir Wins to n Churchill
Self-Marketing Tool-Kid
Products Tools Outlets
What you have to offer, to market to an employer.
The formats, templates, styles to present your “products”.
The events, sites, venues, places where you can showcase your “products”.
Products(what you have to “sell”)
Motivation, purpose Attitude (personal, professional) Abilities (natural, acquired) Accomplishments (work, life,
community) Essential Workplace Skills
(technical, Interpersonal, analytical)
Experience (job, work, leisure) Education (formal, informal) The best of you, your lifework
Tools(how you “package” your products)
Resumes (chronological, functional, mixed, specialized)
Cover letters Professional profiles Calling cards Portfolios (paper, electronic) D.A.T.A. document Portfolios
Outlets(where you “showcase” them)
Job Boards & Job alerts Networking sites Blogging Web pages Social Media Specialized networking
sites
Products, Tools & Outlets
http://www.charityvillage.com/cvnet/seeker_desk.aspx http://ca.linkedin.com/pub/dolores-montavez-ruz/26/425/194 http://ilovetypography.com www.brendablackburn.com www.twitter.com www.whyhire.me/kshields www.portfoliovillage.com
Products, Tools & Outlets
Let’s take a brief inventory….
– How many of you use, or plan to use, any of these tools or venues to network or advance your careers?
– Your clients…?
Your turn in the spot light…
Designing your 30 second commercial…
Or your professional profile (short version)
Showcasing among colleaguesLet’s share some of those self-marketing messages…
Evaluation…
Thumbs Up… – if your enjoyed the
workshop– take new and useful
knowledge away with you.
Thumbs Down…– If the workshop or
content did not meet your needs
– If it was not the best use of your time.
Time to go…
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