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What are your expectations of this session? What would you like to
learn about marketing?
Text 206995 and your answer to 22333.
Note: Your cell phone number and info will not be gathered nor recorded. You will not be contacted other
than the “thank you” response.
Wendy Kenney
Pre Workshop Activity: Please answer the following question:
How to Build Buzz for Your Biz:
7 Marketing Strategies That Are Guaranteed to Work
Wendy KenneyAZDA
Follow the @AZDentalAssn on Twitter
Use the hashtag #WRDC2011
Follow me on Twitter:
◦ @WendyKenney or @23Kazoos Download the presentation:
http://23kazoos.com/azda-handouts/
Social Media Info
“You don’t have to brush your
teeth, only the ones you want to
keep.”
Love,
Your Dentist
The Law of Large Numbers
It’s all about reach and frequency
So how do we know which seeds to plant the seeds?
Who is our target market?
http://bit.ly/TargetMarkets
Golden Agers: Wealthy retired; over age 65, typically have no kids, homeowners, mostly college educated.
Kids and Cul-de-sacs: 25-44, Upper-middle class, suburban, married couples with children, homeowners, college educated
Young Influential’s: 22-35. Midscale, Younger w/o Kids, Single or married. Once known as the home of the nation's yuppies, preoccupied with balancing work and leisure pursuits
Patient Groups
Take 10 minutes and discuss the attitudes, behaviors, values and lifestyle of the following typical patient groups. Ask the following questions:
1. What do they do with their time?2. How do they get their news?3. What is important to them about going
to the dentist?
Activity
Set a budget Make a plan Keep it simple Set the rules Have realistic expectations Measure/monitor Adjust
Things to do before you start marketing
1. Website
◦ Cool Tools: http://www.GetListed.org http://www.wibiya.com
◦ Online directories◦ Google Places◦ Dr. Ooogle.◦ RateMD’s.com◦ PeekYou◦ Bookmarking◦ Kudzu, Merchant Circle, Yellow Pages.com
2. SEO OYO
Superpages.com Yelp.com Citysearch.com Kudzu.com Mojopages Facebook Market Local.com
Cool tool: Postling.com
More..
3. Blogging
Take 10 minutes and write down 3 Titles for blog posts
Activity
Wordpress.com Zemanta.com Slideshare.net Posterous.com Typepad.com About.me
Cool Tools
4. The truth about social media
1. http://www.postling.com2. http://www.hyperalerts.no/3. Hootesuite.com4. Ping.fm5. Twitalyzer.com6. Social Oomph.com7. Nutshellmail.com8. Twentyfoot.com
Cool tools to monitor/manage your social media
Retain current patients* Reactivate previous ones Increases per patient revenue Reduces no shows Builds relationships Educate about other services Keep in front of mind Obtain referrals Obtain testimonials Automatic, Easy, Cost Effective
*DemandForce.com
5. Email/Text Message Marketing
6. Publicity
Harrington Orthodontist to donate braces through Smile for a Lifetime Foundation
Hillsborough Orthodontist Dr. Laurene Wolf Continues Giving Smiles Program
Houston Cosmetic Dentistry Patients Have Integral Role in Innovative Office Visit
Dentist Surprises Marine Corps Toys for Tots
Helpareporter.com AZCentral.com Pitchrate.com ReporterConnection.com Facebook.com/NPR PitchEngine.com Ereleases.com Elance.com
Cool Tools:
7. Other low cost no cost marketing ideas
Contests Freebies Gifts Children Just because Limousines
Your ideas?
More low cost no cost marketing
www.23Kazoos.com
Always be marketing!
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