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This presentation addresses why women don’t self promote as much as we should – including strategies for incorporating self promotion into our daily lives, as well as practical tools for engaging in authentic self promotion both on- and off-line.
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Authentic Self
PromotionOn- and Off-line
Caroline Cummingssocialmedia-bootcamp.com
carolineineugene@gmail.com
“We do the exact same job and he
earns $100,000 to
my $80,000…”
In 2005, women under 25 working full-time earned 93.2% of men's salaries
Compared to those 25 and older, who earned 79.4% of men's salaries
What is Self Promotion?
• Working hard = self promotion?• Dedication to your job/clients?• Working long hours?
Taking the lead to let others know about
the good things you have done, can do and
are doing?Ronna Lichtenberg, author of Pitch Like a Girl: How a Woman Can Be Herself and Still Succeed
“Using your influence, skills and powers of persuasion to gain support and to get
people to do what you want
them to do”
Self Promotion = Public Relations
= Marketing= Sales= Social Media= Part of doing
biz= Makes $$$= Fun!
Self Promotion is Character Building
• Unleashing your inner hero!• Stepping out of your comfort zone• Asking for a raise/promotion/job• Stepping up to take the lead• Admitting when you’re wrong• Volunteering in your community• Sharing your successes• Speaking up for yourself
and others
Image Source: jupiterjenkins.com/blog2/?p=923
How do I self promote authentically??
• Know what your end goal is first• Make a self promotion plan• What do you want to be known for
and why?• Be a conversation starter• Show interest in others• Give value (sell without selling)• Promote others by using your
talents/expertise• Thoughtful and sensitive in delivery
Breathe! Pause! Smile! Eye Contact!
Why we don’t self promote…
• We never learned how to• We don’t think we know how to• It’s not “lady-like”• It’s not my style• Accusations of conceit• It’s “shameless”• We’re too embarrassed • It’s too stressful• We’ll sell ourselves short• We’ll oversell ourselves
Examples of…
Self Promotion
Craft Your Bio Accordingly
My bio #2
My bio #1
My bio #3
The Art of Self Introductions…
The Entrepreneur
The Life of the Party!
The Advocate
The Philanthropist
Creative Writer
The Observer
Mommy CEO
The Investor
Join Groups – Start Groups
Get a “Promo Buddy”
Deliver presentations• Topic of Passion• Use Images• Tailor It• Prospect It• Engage Audience• Empower
Audience• Tell Stories• Your Ask?
Submit Press Releases
What’s News? Who Cares?
• Significant client/hire• Client’s successes• New location• Events• Awards• Honorable mention • New products• New partner• …………..
Examples of On-Line
Self Promotion…
Solicit Recommendations…
Tweet Your Events, News & Successes…
Leverage your successes to promote something interesting or important to you
Post Your Events, News & Successes…
Create a “Top 10” List
• Most popular…• Fastest growing…• Didn’t know…• Interesting…• Why to…• Why not to…• Places to visit…• ……………
Image Credit: www.cbs.com/latenight/lateshow/
Blogging = Self Promotion
Self Promotion is Also Giving Others Tools To share the good things you have done, can do and are
doing…
Gather Citizen Marketers
Customer evangelists who generate media (primarily online) on behalf of products, services, companies, or people who generate inspiration.
www.thethinkblog.com
Self Promotion Tool Kit• Write a ‘Self Promotion Plan” – where, when,
why, and how
• Physical collateral (biz cards, product samples, etc.)
• Find “Promo Buddies”• Gather 10 Citizen Marketers• Develop a Personal Media Kit – Bio, testimonials, fact sheet, blog, etc…– A “Top 10” presentation– Linkedin account (100% rule – all business)– A blog (100% rule – all informational)– Facebook account (80/20 rule)– Twitter account (50/50 rule)
“If you can’t say it to yourself when you’re alone, you’re not going to be able to say it in front of another person.”
-Whitney SnellOSU FreshmanRock Star!
Go ahead – venture out onto the skinny branches of life...
It’s where opportunities lie, fun and excitement exists, and where growth happens…
Believe you deserve it!
Mentoring is Magic!
Authentic Self
PromotionDiscussion Time!
Caroline Cummingssocialmedia-bootcamp.com
carolineineugene@gmail.com
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