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Attention, Relevance, Confidence, and Satisfaction.
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ARCS ARCS
Management Series
ARCS ARCS
ARCS ARCS
Inspiration from
Management articleManagement article
ARCS ARCS
ARCS ARCS
A Learner model
John KellerJohn Keller
in 1983.
ARCS ARCS
ARCS ARCS
Opportunities to help others learn come up all of the time in thecome up all of the time in the
workplace.
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ARCS ARCS
When you help a staff member deal with an angry customer you have anwith an angry customer, you have an
opportunity to help her learn.
ARCS ARCS
ARCS ARCS
When a team member comes to you frustrated by a recent change in a work
system you have an opportunity to help himsystem, you have an opportunity to help him understand why the change was necessary.
ARCS ARCS
ARCS ARCS
Whether you regard this as 'training' or not, this kind of learning doesn't just take place in formal
classrooms, seminars, or online courses. And you don't h b h l l lhave to be a trainer to want to help people learn new things, and better understand their roles within the
organization.
ARCS ARCS
ARCS ARCS
Many people, at many levels, train others at some point ‐ and they have a role in creating a learning environment that affects the waya learning environment that affects the way
work is done, and how their teams are taught new things.
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ARCS ARCS
So how can you help people learn effectively within your company or y y p y
team?
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ARCS ARCS
There are many ways to do this, some of which involve actual 'lessons.' However, the general idea is to create an environment where people are committed to learning, and in which they
are supported in their efforts.
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ARCS ARCS
Motivating People to Learn
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ARCS ARCS
People aren't always motivated to learnlearn.
ARCS ARCS
ARCS ARCS
Some simply don't want to change.
ARCS ARCS
ARCS ARCS
Others think that learning happens t ll d th t it' i it blnaturally, and that it's an inevitable
outcome of instruction.
ARCS ARCS
ARCS ARCS
Clearly that isn't always true, because you can teach someone lots of skills, y ,and still not see that person actually
apply those skills.
ARCS ARCS
ARCS ARCS
That's why you need to motivate l t l d hpeople to learn and change.
ARCS ARCS
ARCS ARCS
A useful model for doing this is ARCS, which stands for 'Attention Relevancewhich stands for Attention, Relevance,
Confidence, and Satisfaction.'
ARCS ARCS
ARCS ARCS
This was developed by John Keller in 1983, and it's been used and validated by teachers yand trainers across a wide range of learning environments ‐ from universities to the
military. y
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ARCS ARCS
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