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Technology Entrepreneurship
Part 1ASSIGNMENT #2
Team #64880
Team Members
• Roberto Aprili Justiniano
• José Antonio Blanco Serrano
• Javier Barbero
• Cesar Augusto Cortes Camarillo
• Liz Andrea Espino Cantera
• Diego Frongia
• Christoph Gyger
• David Abril Pérez
• Balby Janett Reyes Hidalgo
• Martin Rodríguez de los Santos
After analyzing carefully the start-ups proposed by the team, the five enterprises chosen are below:
Agnitio
Woow
Llaollao
7/24
Segundamano
Start-ups AGNITIO SEGUNDAMANO LLAOLLAO WOOW 7/24
Att
rib
ute
s
Growing demand First in the market InnovationThere is no local
competition
Strategic
Distribution
Different features Different Typology Healthy productsGood marketing
policies
Service
availability
High availability Good publicityCompetitiveness
in costs
Good customer
service
Partners to offer
payment
services
Easy to integrateSpecialized web
pageAttractive design
Many payment
methods High skilled
human resources
Competitiveness
in costsExpansion
Existing business
model in other
countries
Diversity in
products and
services.
Ranking of attributes
Attributes Ranking
Innovation 1
Service Availability 2—3
Good marketing policies. 2—3
Cost Competitiveness. 4—6
The diversity in products and services. 4—6
Many payment methods 4—6
Common attributes of the start-ups chosen:
Innovation
Service Availability
Good marketing policies.
Cost Competitiveness.
The diversity in products and services.
Many payment methods
Specific Attributes of
each start-up
Market
SegmentCore-Business Attributes
Public sector:
Research
Legal aspects
and solutions of
voice
biometrics
intelligence
1. Experience. Biometric research since 1994.
2. Innovation. It was the first company to implement an identification
system.
3. Product. Leads the oral identification technology: Key Technology for
security.
• The use of evidence of voice records in court.
• Identification of unknown intercepted voices.
• Intelligence and crime prevention by monitoring telephone
conversations.
• Protection against identity fraud.
4. Competitive Advantage. Voice is the only biometric obtained
remotely and easy to integrate into existing infrastructure: telephone
networks, VoIP, etc.
5. Stakeholders. Products adapted to forensic laboratories, police, field
research and intelligence agencies.
Market
SegmentCore-Business Attributes
Private
sector:
Commerce
Purchase and
selling online
of used
products
1. They were the first to create this service in the internet.
2. Great interface in the web.
3. Low prices and premium users.
4. Ads in other systems of the internet.
5. Special web page for a specific sector.
Market
SegmentCore-Business Attributes
Private
sector:
Food
Manufacture
and selling of
milk drinks
1. Innovation. Llaollao is one of the first companies in Spain to market
frozen yogurt.
2. Healthy products. The frozen yogurt and other of their products are
very healthy, and nowadays there is a tendence to consume healthy
products in the world.
3. Price. Their prices are cheap and very competitive with similar
franchises.
4. Design. They care about design which is very atractive for their
consumers.
5. Expansion. Llaollao has continued since the beginning with an
ongoing expansion throughout Spain and other countries in order to
ensure the success of the company.
Market
SegmentCore-Business Attributes
Private
sector:
Commerce
Discounts via
Internet1. Existing business model in other countries.
2. Good policy of marketing.
3. Good service to consumers.
4. Many payment methods.
5. Does not have local competition (Uruguay).
Market
SegmentCore-Business Attributes
Private
sector :
Commerce
Self-service 1. Its employers receive weekly training.
2. They have a wide range of products and services.
3. Different payment methods.
4. Their services are available 24 hours a day, 365 days a year.
5. Strategic distribution to attract customers.
THANK YOU
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