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Artisanal LA Fall Show 2013 WELCOM
E
• Event information | Sat 10/12 & Sun 10/13 11:00a – 6:00p (Trade at 10:00a)
• Load In | Friday 9:00a-4:00p
• Strike Sunday 6:00p-10:00p• Strike Freight Monday 8:00am- 5:00p
• Fall Show 5k+ Attendees Per Day
• Pre-Sale | $12 w/ Collectible a.LA tote• Pre-Sale Two-Day Passes | $15• Door Tickets | $15
• 180+ Vendors | 35+ Speakers, Demos, Workshops
• Sow Swell Urban Farm Pop-Up, Institute of Domestic Technology Laboratory, Altadena Farmers Market Mini, Skylight Books Pop-Up Book Shop, Artist Installations
• DJ, Photo Booth, Lounge & Café Areas
a.LA By The Numbers Confidential | Not For Distribution ©Angeleno, Inc
Trade TimeConfidential | Not For Distribution ©Angeleno, Inc
Sat 10/12 & Sun 10/13 | 10:00a-11:00a
Fall ProgrammingConfidential | Not For Distribution ©Angeleno, Inc
Fall Show SponsorsConfidential | Not For Distribution ©Angeleno, Inc
The Venue: LA Mart Magic Box + Maker CityConfidential | Not For Distribution ©Angeleno, Inc
LA MART contains Southern California’s most comprehensive collection of fine regional and national showrooms available to the trade professional. LA MART Gift & Home Center features thousands of premium product lines, from custom manufactured to nationally branded gift, home, and lifestyle merchandise. Delivering an unsurpassed buying experience, L.A. Mart is the anchor of the Furniture & Decorative Arts District in downtown Los Angeles, a center of city–wide renaissance and revitalization.
MAGIC BOX is one of the most distinctive venues in downtown Los Angeles. Housed in the historic REEF building, the former LA Mart, built in 1958, this LA landmark has played host to countless productions for special events and trade shows as well as for art, design, fashion, film, television, advertising and the music industry. Our mission is to offer artists, designers, organizations and the public an exciting location that transforms events and trade shows into unique and inspiring experiences.
MAKER CITY LA is a place where LA creatives can find cool studio space, all the tools to make their work, and a fun community. A place of experimentation and collaboration where different types of creators inspire each other. Our mission is to create a whole creative habitat that serves and inspires the artists, designers, thinkers and makers of Los Angeles. We are passionate about creating a community-centered space that provides the real tools that creators need to be successful today—all in one place.
Event Layout: Magic BoxConfidential | Not For Distribution ©Angeleno, Inc
Event Layout: Maker CityConfidential | Not For Distribution ©Angeleno, Inc
Meet Your BoothConfidential | Not For Distribution ©Angeleno, Inc
• LIGHTS * 2 spotlights * 280 watts
• POWER * Limitations & Upgrades
• WI-FI• HARD WALLS (9’ x 2”) * Hanging on hard walls is ok, no anchors.
• BOOTH RULES
Booth Extras + Vendor RentalsConfidential | Not For Distribution ©Angeleno, Inc
BOOTH EXTRAS / LA MART
• Custom Painting Options:Pick a color from www.behr.com ($2.25 per sq ft of wall (3 10x10 walls = $675)
• Extra Power
BOOTH EXTRAS / ARTISANAL LA
• 6x30 Table = $20• Plastic Chair = $5
Keep it Green & CleanConfidential | Not For Distribution ©Angeleno, Inc
• Limit use of plastic wherever possible
• Do not move / remove trash cans or bins
• Ask for additional trash cans if needed
• Keep your space clean and clear!
• Spaces must be left broom clean or you will be charged
• NO EARLY BREAK DOWN!
Make It WorkConfidential | Not For Distribution ©Angeleno, Inc
LOAD IN & STRIKE
• Assigned By Location and Color Group
•Friday Load-In for ALL equipment and décor
•Load-In Starting at 8:00am / 2 hr. blocks
•All Set-Up on Friday
•Event Hours 10:00am – 6:00pm Saturday| Strike Starting Sunday at 6:00pm
DON’T PANIC & COMMUNICATEWorries? Questions? Concerns?We’ve got answers. Just ask.
ARRIVE ON TIME!
Vendor PerksConfidential | Not For Distribution ©Angeleno, Inc
Moo Cards
Square Up
Square Space Websites
Brand Well
CREATING A STRONG BRAND
Confidential | Not For Distribution ©Angeleno, Inc
Putting Your Best Booth Forward
DON’T BE A BORE!
Confidential | Not For Distribution ©Angeleno, Inc
Work It
Get Creative
Accessorize
Brand
Signage
Use the Space
Confidential | Not For Distribution ©Angeleno, Inc
Building Your Brand
BEST PRACTICES
• Facebook• Twitter• Instagram• Pinterest
Confidential | Not For Distribution ©Angeleno, Inc
Tell Me MoreConfidential | Not For Distribution ©Angeleno, Inc
EDUCATE
PROMOTE
COMMUNICATE
The event isn’t just about presenting great food for a few hours – It’s about creating future business!
Invest in your business by being sure to promote your business…
Make sure business cards are prominent, use creative displays
Have plenty of catering menus or information (Let people know you're available for hire!)
Display awards and/or media clippings
Feature a sign with your twitter and website URL
Bring branded promo materials such as magnets or pins
Booth ContestConfidential | Not For Distribution ©Angeleno, Inc
PAST BOOTH CONTEST WINNERS
• Sampling Sells • small Portions • Presentation• Seasonal
Confidential | Not For Distribution ©Angeleno, Inc Sampling
Confidential | Not For Distribution ©Angeleno, Inc Answering Tough Questions
SPACE TOUR / LET’S GO!
QUESTIONS?
GETTING DOWN TO GRASSROOTS
Confidential | Not For Distribution ©Angeleno, Inc Fall Show Collateral
Community Counts
• It's a beautiful day in the neighborhood... Take advantage of what's near you!
• Drive/walk the mile around your house and take note of where you can promote
• Spread the word in your community in just 15 minutes
• Don't forget your community: church, PTA groups, associations (sport clubs, professional, etc.)
Confidential | Not For Distribution ©Angeleno, Inc
Hit The StreetsConfidential | Not For Distribution ©Angeleno, Inc
• Drop posters and cards off at localBusinesses.
• Why wood is your friend
• Visit local businesses, nail salons, car washes, and spread the word
OpportunitiesConfidential | Not For Distribution ©Angeleno, Inc
Medallion Market • John Edwards
Old Pasadena Mixed Use Project• Dan Mellinkoff
IT’S COCKTAIL TIME!
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