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This was a strategy presentation for Sewa Kalakruti at Ahmadabad for the artisans co operative .A complete step by step guide in order to revive the artisans co operative.
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SEWA Kalakruti12-month Strategy
13 October 2008
Cooperative Mission Socio-economic empowerment of women through
arts & craft-based activities to secure their position in society where they can think independently, become role models for future generations, and above all do not have to prove themselves due to gender.
The cooperative aims to re-organize and manage itself in a professional way so as to offer the largest number of members livelihood while increasing their ability to compete in the market.
Overall Objectives for 12 months Increase Sales to Rs 43,00,000 Increase number of active artisans from 150
to 200 Train 50 artisans in new designs Re-dynamize all of the cooperatives Re-organize services
Better coordinate production and sales Set detailed production and marketing plans
Marketing Strategy Penetration:
Strengthen local and national markets Expand use of website Improve response-time for export markets Improve product range
Product Development: Expand range of colors, products, and designs Set season-wise and market-related production
Market Development: Develop institutional market Expand export market
Investment Strategy Increase management potential Increase marketing capacity
Finish shop renovations Develop other marketing material, inc website
Strengthen capacity of artisans Including materials
Work with designers / consultants for product development
Social Objectives Empower cooperative members
Increase capacity and skills via training Increase income of the members Increase the visibility / identity of crafts work Build leaders among craftswomen Provide social security to members
Management Objectives Follow business plan / budget targets closely Strengthen production-marketing cycle Set up management system with M&E
Implement HR management Set up ERP system by 1 January 2009
Organize monthly meetings of Management - BODs
Strengthen professional attitude
Marketing / Sales Objectives Carry out market analysis and set up marketing plan Carry out demand analysis and design products as
per results Provide attractive packaging Introduce sales promotions Work on brand building Expand existing markets Develop on-line sales
Quality of Service Objectives Measure customer satisfaction Assure high quality of all goods
Improve quality control procedures Assure timely delivery and measure results
Financial Objectives Work towards making the activity sustainable Reduce costs related to production expenses Maintain monthly P&L cost coverage Manage proper use of revolving fund
Monthly Reporting: SeptemberKey Results:I. Sales: 2,03,500 (under target by Rs 47,000)II. Costs: Rs 1,23,000 (under budget)III. Profit & Loss: Rs 80,371IV. Investments: noneV. Summary: limited production
Indicators set: 17
What’s Next Finalize management and re-align budgets Reset indicators and benchmarks Hire needed staff Set up detailed marketing and production
plans Meet with cooperatives to present strategy
Cooperative Staff Coordinator: Assistant Coordinator: Team Members:
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