Arnaud BOURGE - AIR FRANCE - Conference Media Aces 25 Oct. 2012

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De l’hyper Global au Local …

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Une communication définie en fonction de différentes attentes…

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Une présence multi-plateformes sociales…

Globales

Spécifiques

Locales

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SOGLOCAL, de l’hyper Global au Local ….

One to all One to many One to few One to one

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236 One to all One to many One to few One to one

SOGLOCAL, de l’hyper Global au Local ….

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237 One to all One to many One to few One to one

SOGLOCAL, de l’hyper Global au Local ….

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SOGLOCAL, de l’hyper Global au Local ….

One to all One to many One to few One to one

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1.Pre travel 2.Travel 3.Post travel

KPI’s

Acknowledgment

Solution or latest information

• 1 operational team in Wembley (ENG)• 1 operational team in Montreuil (FRA)• 1 coordination team (CDG)

Servicing actionServicing info

Servicing info

Servicing action

One to all One to many One to few One to one

SOGLOCAL, de l’hyper Global au Local ….

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