Arctic Monkeys & Zane Lowe (Influential Artist Presentation)

Influential Artist

Arctic Monkeys

Arctic Monkeys Playlist

Arctic Monkeys

• Formed in 2002. • Released five studio albums and one

live album.• Won 7 BRIT’s, nominated for 3

Grammy’s & won a Mercury Prize. • Headlined Glastonbury twice (2007 &

2013).

How they influenced me initially

• The “independent start-up” style. • The use of social media. • Band Appearance.• Influencing the start up of my own

band.

Zane Lowe (Key Player)• In 2003, presented ‘Hottest new music’,

‘Hottest Record’ and ‘Masterpieces’ shows. • Showcased and interviewed new and

upcoming artists. • Focused on cultural impacts of records.• Arctic Monkeys were Zane’s “Masterpiece”

record in November 2007 for their debut album – “Whatever People Say I Am, That’s What I’m

Not”

How they developed as a band

• Broke records with first album.• Managed to impact the US with

debut album.• Gained attention from several radio

stations. • They developed a a “strange” name

for themselves. • Fell into the category of “Indie Rock”.

How they influenced my career

• Radio• Use of their own label – “Bang Bang”• Drumming style• Promotion, marketing and advertising

formats

Production Techniques

• Typical Independent style of production in the early stages.

• They gave music away for free.• ‘I Bet You Look Good On The Dance

Floor’.

Artic Monkey’s place in the Music Industry

• Their rise in popularity through ‘MySpace’ reinvigorated the industry.

• Is a record label necessary straight away?

Questions?