Apresentação synergos 14 out

The Power of Technology and Social Media for Social Change

Lucia Dellagnelo - ICOM Fernanda Bornhausen Sá - IVASynergos Fellows

Social Networks are about communities

Social networks are about relationships and connection, not technology

It is necessary that the network actually exists, there must be a number of people willing to connect to the network

This can not be provided by some information and communication technology.Technologies can help articulate and animate a network, but can not create a network

Social Media & Its Power…

The “new web” has transformed the way people interact and even the way they think! Social media

platforms are now occupying a vital portion of many

organizational and business strategies at different levels

Social media has the power to change the way people

engage and donate to their communities; thus re-

shaping philanthropy and non-profit organizations

Social Media & Its Power…

Non-profit organizations can

change the way they operate and engage donors using social

media

There is a new window of

opportunity to promote social

change!!

Clay Shirk(Cognitive Surplus: Creativity and Generosity in a Connected Age)

The ability of social networks (and self-organising groups) to do private, public and

even civic good.

The internet lowers the barriers to participation so much further, that the real surprise is that we don't do more.

The opportunity before us , individually and collectively, is enormous; what we do with it will be largely determined by how well we

are able to imagine and reward public creativity, participation, and sharing.

Connected: The Surprising Power of Our Social Networks and How They Shape Our Lives

“Our interconnection is not only a natural and necessary part of our lives but also a force for good”.

“Just as brains can do things that no single neuron can do, can social networks do things that no single person can do”

Professors Nicholas Christakis and James Fowler

How Social Media help Non-Profits

Providing various strategic tools for engagement.

Creating a means for building relationships with stakeholders and communities.

Promoting networking and fundraising.

Facilitating campaigning to a large or targeted audience.

Allowing for more space to spread the word at a cheaper cost.

Reaching younger generations and having higher chances of getting them involved.

Transparently telling a story through sound and visuals.

Sharing their messages with the masses using FREE tools

Networked Nonprofits

Seminars and Summits

Books and EBooks

Websites

Webinars

What is happening? Trends

Networked Nonprofits

They are easy for outsiders to get in and insiders to get out.

They engage people to shape and share their work in order to raise awareness of social issues, organize communities to provide services or advocate for legislation. In the long run, they are helping to make the world a safer, fairer, healthier place to live.

Networked Nonprofits are simple and transparent organizations.

Networked Nonprofits Networked Nonprofits don’t work harder

or longer than other organizations, they work differently. They engage in conversations with people beyond their walls — lots of conversations — to build relationships that spread their work through the network. Incorporating relationship building as a core responsibility of all staffers fundamentally changes their to-do lists. Working this way is only possible because of the advent of social media. • All Networked Nonprofits are comfortable using the new social media toolset — digital tools such as email, blogs, and Facebook

that encourage two-way conversations between people, and between people and organizations, to enlarge their efforts

quickly, easily and inexpensively.

http://www.slideshare.net/kanter/networked-nonprofit-slides-3671181

Seminars and Summits (examples)

Social Good Summit (NYC 2010 and 2011)

Social Media 4 Nonprofits (US 8 cities in 2011)

TIB 10 (2010 Brazil)

http://socialmedia4nonprofits.org/wp-content/uploads/2011/08/Socialmediafornonprofits_NYCProgram.pdf

How tecnology can help Organizations to promote social change and sustentability

Information technology and

internet can help nonprofit

organizations to explore and build communities to

leverage positive social change.

Through this technology we are able to connect, share and act on

behalf of a cause on global scale and

speed never seen before.

Why TiB

Technology and communication as a facilitator and agent of social change has

already been a subject to non-profit organizations, technology companies,

professionals and volunteers in the U.S. in the past 10 years.

TiB 2010

International and National Speakers: Emmett Carson, Ph.D, President and CEO da Silicon Valley Community Foundation and Vyria Paselk, Senior Director, International Partnership for TechSoup Global; Lucia Delagnello – ICOM Coordinator

Presentation of successful experiences of social investment of companies in Silicon Valley and other U.S. companies and multinational companies operating in Brazil, such as Google and IBM

Formal presentation of the 3 Portals

Training workshops for NGOs

Summary

Media coverage

There is an urgent need and an unique opportunity

for initiatives that promote the digital inclusion of NGOs

NGOs need tools and training to effectively use

technology to gain support for their causes

and organizational sustainability

TiB Results and Conclusions

Available Literature

Social Media for

Social Good

The Dragonfly

Effect

Twitter for Good

The Networke

d Nonprofits

We First

Examples of Books and References:

Webinars: DIOSA

Networked Nonprofits ( examples)

www.sparked.org

www.dosomething.org

www.gamesforchange.orgwww.voluntariosonline.org.br

Games for Change

VOLUNTARIOSONLINE.ORG.BR in Social Netwoks

Social Networks are increasingly important for Voluntários Online strategies of action, as instruments for organization and articulation of individuals towards our cause

They help us identify daily, new and better ways of activism, displaying ideas and innovations, together with a significant support to spread our cause of volunteerism for social change at a global scale.

The concept of plurality and networks popularization constantly guides us, fostering the building of broad coalitions and integration of new groups that identify with our cause.Our main audience in social networks is a new generation of youngsters with ethics and commitment that help them as individual agents achieve changes by getting together in these networks.

Original features of civil society engagement are being completely remodeled by these new information systems.

VOLUNTARIOSONLINE.ORG.BR in Social Netwoks

Our Facebook, Twitter, Youtube channels, and Blog, have a crucial role in the ways we mobilize our stakeholders’ chain. 

Today, we increasingly recruit volunteers and integrate Non-profits through these channels, disseminate our campaigns and create connections between people and causes, as visibility of volunteering opportunities keeps growing.

VOLUNTARIOSONLINE.ORG.BR in Social Netwoks

Opportunity for Blogging

Cases of Success

Charity: Water

Scott Harrison travelled to Africa as a photojournalist.

New reality:diseases and medical problems caused by inadequate acess to clean water.

http://www.dragonflyeffect.com/blog/dragonfly-in-action/case-studies/charitywater/

• An idea - Charity: Water• 3 years - US$ 13 million - 800 000 people benefited

Charity: Water

http://www.dragonflyeffect.com/blog/dragonfly-in-action/case-studies/charitywater/

Charity: Water

Actions that made it possible:• Social Media Campaigns• Twitter Festival• My Charity:Water Brithday

http://www.dragonflyeffect.com/blog/dragonfly-in-action/case-studies/charitywater/

Charity: WaterThe lessons from this case are:

1. Telling a powerful story

2. Making an emociotal conection

3. Being authentic

4.Using powerful platforms

http://www.dragonflyeffect.com/blog/dragonfly-in-action/case-studies/charitywater/

Sammer and VinaySammer Bhatia and Vinay Chakravarthy were diagnosed by leukemia

Use of social media to find donors

11 weeks: 20 000 new donors

http://www.dragonflyeffect.com/blog/dragonfly-in-action/case-studies/the-story-of-sameer-and-vinay/

Sammer and Vinay

The lessons from this case are:

1. Stay focused; develop a single goal2.Tell your story3. Act, then think4. Design for collaboration5. Employ empowerment marketing6. Measure one metric7. Try, fail, try again, succeed8. Don’t ask for help, require it

http://www.dragonflyeffect.com/blog/dragonfly-in-action/case-studies/the-story-of-sameer-and-vinay/

Alex’s Lemonade Stand Foundation

• Founded by Alexandra "Alex" Scott, diagnosed with neuroblastoma, a type of childhood cancer before her first birthday.

• Before a stem cell transplant: "when I get out of the hospital I want to have lemonade stand."

• First lemonade stand: US$ 2000• 2004: Alex passed away (8 years old). • Raised over US$ 1 milllion

http://gsbapps.stanford.edu/cases/documents/M331.pdf

Alex’s Lemonade Stand Foundation

The lessons from this case:• Timming is everything• Facebook an Twitter are

different species• Less is more

http://gsbapps.stanford.edu/cases/documents/M331.pdf