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Presentation given at the Marketing 2.0 Conference in Paris. This talks explains the good and the bad points of the Apple Appstore, why appstores are not everything and why there is a need of social in the mobile for discovering new content and new services. Feel free to comment, this presentation is a point of view, not a lesson ;)
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Cédric Giorgi Goojet
cedric@goojet.com twitter.com/cgiorgi
Application stores are wonderful, application stores are not
everything! We need a mobile social media!
Mar 2009 Marketing 2.0 Conference
Focus on the Appstore
Mar 2009 Marketing 2.0 Conference
Huge possibilities
25k apps in the AppStore
+20millions users
+500millions downloads
+17millions iPhone
Needless to say it’s a success!!
http://www.slideshare.net/360conferences/pinch-media-app-store-secrets
Mar 2009 Marketing 2.0 Conference
Some hints for a success in the Appstore
Tops are calculated with the number of dwds a day so…
The 1st day is key
Do a full and appealing app description
Do some PR about your app
Make the users review and note your app
Inject external traffic
Don’t Forget to create a cool app!
Goojet: In the French Top 50 since the launch of our app 3months ago => 1k to 3k dwds a day
Mar 2009 Marketing 2.0 Conference
Web content and Apps are different! French AppStore as of Mar 10, 2009
Games (44%)
Toys (28%)
Web (28%)
The Apple AppStore promotes much more
Apps that leverage the iPhone platform (3D
graphics, Touch Screen, Shake-sensitive, …).
Mar 2009 Marketing 2.0 Conference
Appstore is not everything
Not all Brands can create a useful app
Not all Apps manage to be visible in the Appstore
17millions iPhone? It’s almost the number of Nokia N95 sold…
What about Virality?
iPhone apps are gadgets, not web content
Taxonomy vs Folksonomy
Mar 2009 Marketing 2.0 Conference
The AppStore is not the only one
Android Market
WindowsMobile Market Place
Blackberry AppWorld
Ovi Store
Vodafone
Bouygues Telecom
Getjar
Mobango
Content Discovery on Mobile
Mar 2009 Marketing 2.0 Conference
Browse
Share Discover
The Web content cycle
Mar 2009 Marketing 2.0 Conference
Mar 2009 Marketing 2.0 Conference
How can I discover content on my mobile ?
Operator Portals?
=> Not social at all
Facebook mobile, Twitter?
=> No Mobile Content
Google Mobile?
=> Not working so well…
Sms or emails from Friends?
=> Not used at all
Mobile does not have « Central Traffic Points » yet
Mar 2009 Marketing 2.0 Conference
Let’s be social on the mobile!
It’s in the genes
It’s needed
It’s the right time
http://www.slideshare.net/cgiorgi/mobile-viral-marketing-and-mobile-wom-iwomc
Goojet: a mobile social media
Mar 2009 Marketing 2.0 Conference
Browse
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Discover All My Friends
Example
John’s waiting for his bus; he’s bored…
He checks his Goojet InBox and sees an intriguing video (Penguin playing tennis???)
The video is hilarious; he knows all his friends will love it!
He adds it to his favorite videos within his Goojet space.
Later that day, he’s the coolest guy at the party by showing off the cool videos he saved on his phone.
Jess loves them all and looks gorgeous (though she’s not in Goojet yet): he sends her the Penguin video directly to her phone (and gets her added to his friends in the process: well done John!)
All My Friends
Mar 2009 Marketing 2.0 Conference
Thank You http://www.twitter.com/cgiorgi http://www.twitter.com/goojet
http://www.goojet.com
• www.discover-science.ie • www.flickr.com/photos/furiousgeorge81/ • www.merl.com • http://money.unblog.fr/ • www.marketingonthebeach.com • http://wizag.com/ • http://www.flickr.com/photos/mi-ki/
Mar 2009 Marketing 2.0 Conference
Picture Credits
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