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On the flaws of Apple's strategy in the market
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APPLE IS
FALLING
Apple lost its market capitalisation to Exxon Mobile
Since 2012 September the market cap has come down to US $ 418 Billion from $700 Billion
Apple IPhone 5 lost its sheen. Customers have preferred to continue with IPhone 4
With the case of IPhone 5 Apple has lost to Samsung Galaxy SIII
Smart Phones markets are saturating in developed countries
Developing market use lower end smart phones, this segment is ruled by
Samsung
Servicing ‘elite of the elite’ strategy might not work any
more
Require diversified products
Samsung has already moved to lower end
market with the launch of Galaxy
grand smart phone
Huawei’s strategies on operating system and feature fronts strike chord with Samsung
Apple with one product launch in two years can deteriorate them in the long run
THANK YOU
www.indianeconomy.net
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