Anz Oct2007 Lee Hopkins Dot Com V2

Advanced communication strategies and tools

Lee Hopkins

Web2.0 What is ‘Social Media’?

Web2.0 What is ‘Social Media’?

Wikipedia:

the online technologies and practices that people

use to share opinions, insights,

experiences, and perspectives with each other

! Social Media Vs Trad Media

! Social Media Vs Trad Media

interact

! Social Media Ethos

Truth

Trust

Transparency

Accountability

‘b’ is forWeb2.0

Web2.0 State of the Live Web

71 million blogs…some of them have to be good.

120,000 new weblogs being created each day.

New weblogs:1.4 blogs/second.

New posts:17 posts/second.

Fin Serv blogsWeb2.0This blog is moderated by Tom Groenfeldt, editor of Windows in Financial Services magazine. Content is provided by Tom and senior members of Microsoft's U.S. Financial Services Group.

Fin Serv blogsWeb2.0

Fin Serv blogsWeb2.0

Over a quarter of a million management consultancy readers browse and contribute to Top-Consultant.com each month. Now you can too!

This blog is intended for practising consultants, aspiring consultants and consultants' clients.

Fin Serv blogsWeb2.0

1. Kiss

2. Find your lovers

3. Add the channel

4. Keep the conversation going

5. Manage your risk

Five golden rules for bloggingWeb2.0

? Risky behaviour

How could you manage the risks?

Hint: do you have a Code of Conduct?

‘p’ is forWeb2.0

Fin Serv podcastsWeb2.0

Fin Serv podcastsWeb2.0

Fin Serv podcastsWeb2.0

Fin Serv podcastsWeb2.0

Fin Serv podcastsWeb2.0

Fin Serv podcastsWeb2.0

1. Interviews

2. Speeches

3. Presentations

4. Team/product updates

5. Novelty!

Podcasts are for…Web2.0

1. Understand it

2. Script/template it

3. Polish it

4. Diary it

5. Publish/trumpet it

Five golden rules for podcastingWeb2.0

‘v’ is forWeb2.0

“No matter how good the writer,

words on a page will never get

close to conveying the sincerity

and depth of emotion that one

10-minute video did”

Joyce Lewis, Uni of SouthamptonWeb2.0

1. Kiss

2. Focus

3. Interview employees/key customers

4. Short specific guides

5. <10 minutes &YouTube it

Five golden rules for videosWeb2.0

‘wtf’ is forWeb2.0

Get with the orangeWeb2.0

‘w’ is forWeb2.0

‘w’ is forWeb2.0

‘c’ is forWeb2.0

Financial Services

People power

People power

online 3D virtual worlds

Second Life:8m residents / 12,0004th country

Average age = 30-3460:40 m:f

!@#! Conclusions

3T&A communication universe:

Truth, Trust, Transparency & Accountability

3D virtual worlds are the future bandwidth Technology

Are you ready? Only an audit will tell…

!@#! Conclusions Black Swan moments: September 11 the pc Harry Potter

The personal publishing revolution

The Web2.0 fire will not go out!

What are YOU going to do with it?

“ !?! ”

Lee HopkinsLeeHopkins.com

LeeHopkins.net

0410 642 052

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