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Animation & Content Industry – Strategic Use of IP to Promote Innovation and Competitiveness in Indonesia
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Andi S. BoedimanStrategic Innovation
Consultantandisboediman@gmail.com
www.ideonomics.com
Strategic Use of IP to Promote Innovation and Competitiveness in Indonesia
Animation & Content Industry
WIPO International Seminar on theStrategic Use of Intellectual Property for Economic and Social DevelopmentDenpasar, April 21 to 25, 2008
This is how I started in this exciting industry
Students Portfolio
Current Condition in IndonesiaFacts about the animation & content creation industry
Animation &Content Industry
TelevisionTV Series
MovieFeature filmMerchandise
Toys, MerchandiseTV Series, film,
comic, etc
ComicsTV Series, film,
comic, etc
MobileGraphics, Wallpaper,
Rich Content
Real EstateArchitecturalVisualization
IndustrialRapid Prototyping,
CAD
OutsourcingCAD, games,
TV Series
AdvertisingTv commercials
GamesArcade, Java,
Console, PC Game
NOIP Commercialization
POTENTIALIP Commercialization
Advertising
source: Bullit Sesariza
Arcade Game
source: Bullit Sesariza
Outsourcing
source: Bullit Sesariza
PC Game
Mythic Perspective Indonesia focus on developing Inspirit Arena as MMOG with their own 3D engine.
Mobile
Besides as a distributor for Nexia online game, Boleh.com provide mobile content such as ringtone, icon, etc.
Mobile
source: Bullit Sesariza
Castle animation's newest 3D animation project is : Grandpa Jake. The 11 minute TV series is based on a successful children book published by Aurora, Switzerland. In this project Castle is working together with an award winning director Robert Fernandez and a senior 3D animation director Phil Brathen.
Television
Community
Currently IndoCG is the biggest online community and the most active online forum for animation.
Association
Ainaki worked with Dikmenjur to develop a Diploma 4 in Animation preparing some teachers for Animation program in Vocational Education.
Xtion Festival was attended by more than 2 thousands visitor and set the record for the longest manga in Indonesia (142.5 m)
1001 Inspirations at Senayan City, Jakarta brings 23 thousands people to enjoy the creative exhibition showcasing design, animation, etc.
Creating Global CompetitivenessA country’s decision to develop when the world becomes flat is really a decision to focus on getting three basic things right: the infrastructure, the right education and the right governance.
Thomas Friedman“The World is Flat –The Globalized World in the Twenty First Century”
Idea Generator & Selection
Capacity Building Exposure Marketing &IP Exploitation
SchoolsSeed
Capital
Financing
Exposure MarketingDistribution
DistributionPartner Licensing Merchandising
ProductionPilotCompetition& Selection
AnimationStudio
ContentCreator
Training
Mentoring
Production
From Mind to MarketBuilding Sustainable Supply Chain
Incubator Role Government RolePrivate Role Sustainable Organization
Value Chain Model
source:Anime Art
IncubatorCapacity building,
matchmaking
Marketing& Distribution
Telco, Television, Cinema
GovernmentSeed fund, create demand,
IP platform
FinanceBusiness Angel, Venture
Capital, Business Dev
EducationManpower,
Entrepreneurship
Content Creator
Idea, Execution
Sustainable Company
Growth, sustainable through IP licensing
Incubator as Facilitator
Government & Private Initiativesplanning to bridge the interdepartment and private initiatives
Interdepartment Council
source: ICC team
• Film• Music• Advertising• Mobile• Literary Arts
• Fashion• Art & Craft• Visual Arts• Product• Photography• Publishing• Architecture• Culinary Arts• Graphic Design
• Art Performance• Music
Performance• Dance
Performance
• Interactive Games• Internet Business• Technotainment
Technical Committee• Creative Content (Culture, ICT)• Creative Product (Trade, Industry)• Creative Performance (Culture)• Creative Science (R&D)
ICC Evangelist Model
Regulation Committee• Copyright, Patent (IP)• Financing & Tax (Finance)• Export/Import (Trade)• Education (Education)• Standards (HR)
Steering Committee• Exhibition• Festival• Training• Market Development• Funding• etc.
interdept advisory groups
source: ICC team
Global Case Study
IP Management in Global Value Chain
Innovative Culture Robust IP Regime Pro-Business Environment
source:: Singapore IPOS
Sing to the Dawn started as an award winning books and adapted into Computer Graphic Animated Feature Film by Infinite Frameworks that is a joint collaboration between Indonesia and Singapore.
The story is happened when a girl wins a scholarship competition, a young Thai village girl faces the hostility of her brother who places second and her father who feels the city school is no place for a girl.
last message...
join the creative culture
adopt creative common
Andi S. BoedimanStrategic Innovation
Consultantandisboediman@gmail.com
www.ideonomics.com
thank you
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