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TelkomVISION
28 July 2011
e-Commerce & e-Marketing
Prepared by Budi Ramadhanus
What are the Four Focusesto Running a Business?
The Four Focuses to Running a Business
• Financially
driven
• Product driven
• Sales driven
• Market driven
THE FIVE MARKETING PRINCIPLES
• 1. Attraction• Get their attention
• Speak their language
• Their issues and problems
• 2. Value• Explain how you can
assist
• 3. Uniqueness• Differentiation
• Distinguish your product or service
4. Authority
• Credibility
• What have you accomplished
5. Relationship
• Stay in touch
• Send valuable information
WHY THERE IS NO OR IN MARKETING AND SALES
• Marketing is in all functions
• Marketing can’t stand alone
• The most critical partnership
• Working together toward success
• Three steps to greater success
Marketing:• A comprehensive process that involves every aspect of a
business from designing its products, setting the pricing strategy to analysing sales statistics and collecting customer feedback.
E-Marketing:• Refers to using technology such as the internet, website and
email, sms, including its wide variety of options and tools to conduct your marketing activities and achieve your marketing objectives.
E-MARKETING
The objectives of marketing are to: • get the right product • promoted in the right way • sold at the right price • distributed at the right place • profitably
THE E-MARKETING CONCEPT
• Affiliate Program• Search Engine Optimization• Email Campaigns• Banner Exchange• Business Website• Mobile Phone Marketing
E-MARKETING PROGRAM
WHAT IS E-COMMERCE ?Technology-enabled transactions and technology-mediated exchanges of digitized information between parties (individuals or organizations) as well as the electronically based intra-organizational or inter-organizational activities that facilitate such exchanges
DISTRIBUTORS
SUPPLIERS
CUSTOMERS
PARTNERS
Finance andManagement
Manufacturingand Production
R&D andEngineering
ProcurementDistribution
Supply ChainLogistics
MarketingAdvertising
SalesCustomer Care
Inward FocusedCore BusinessProcess andApplications
Internet/Intranet/Extranet
DISTRIBUTORS
SUPPLIERS
CUSTOMERS
PARTNERS
Finance andManagement
Manufacturingand Production
R&D andEngineering
ProcurementDistribution
Supply ChainLogistics
MarketingAdvertising
SalesCustomer Care
Inward FocusedCore BusinessProcess andApplications
Internet/Intranet/Extranet
Scope of e-commerce:1. Exchange of digitized information2. Technology-enabled transactions3. Technology-mediated relationships4. Intra- & inter-organizational activities
WHAT IS E-COMMERCE ?
NEWFUNDAMENTALS
• Cost Savings• Webification• Experience Building• Low Risk
OPERATIONALEXCELLENCE
• Reengineering• Leveraging Strength• Efficiency Focused• High Risk
RATIONALEXPERIMENTATION
• New Market Segments• Business Model Shift• New Revenue Source• Low/Moderate Risk
BREAKTHROUGHSTRATEGIES
• Market Creation• New Business Model• Shift Industry Dynamics• High Risk
Practice Innovation
BusinessCriticality
NEWFUNDAMENTALS
• Cost Savings• Webification• Experience Building• Low Risk
OPERATIONALEXCELLENCE
• Reengineering• Leveraging Strength• Efficiency Focused• High Risk
RATIONALEXPERIMENTATION
• New Market Segments• Business Model Shift• New Revenue Source• Low/Moderate Risk
BREAKTHROUGHSTRATEGIES
• Market Creation• New Business Model• Shift Industry Dynamics• High Risk
Practice Innovation
BusinessCriticality
E-COMMERCE CRITICALITY
12
endthanks
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