Amtrak -- Innovation Policy

Before departing

Amtrak, The National Railroad Passenger Corporation

Government Owned Corporation

Government/Amtrak relationship

Leadership

Sales/Image

Capital/Infrastructure

Rail Market Reform (by promoting connectivity)

All aboard

Fast Facts

22,000 Employees.500 stations in 46 states.

Trains run every minute of the year.

Amtrak is a political story, not a corporate one.Time for a rewriteSet a vision and strategy for the future and inspire others to follow your vision.

Grow ridership AND employees.

Incentives More than just punching the clock Foster an ecosystem where employees

connect with the local communities.

Innovate at every level, from start to stop.Listen to the 22,000 person teamUse social media in conversation tool

Focus on customers NOT government.

Amtrak leading the wayUnique opportunity to grow and change image/concept.

HOW? Innovate using available High-Tech.

Be part of world’s train competitiveness. Break a record!

No more chucu-chucu-tuu-tuuuuGREEN

SAFE

COMFORTABLE

ONTIME

Make the connection

Connect infrastructure to promote rail travel. Transit Planning

Promote connection between state run rail companies.Federal subsidy to promote connectionUse state rail companies as laboratories

Choice promotes innovation.

Who is ARTE? His mission: to encourage environmental awareness — turning passion for the rails into passion for the earth.

Amtrak Recognizes the Environment

ARTE The Environmental Engineer

Carbon Emissions (per passenger mile)

Rail .21 kg

Car .35 kg

Air .48 kg

Energy Saving InitiativesAmtrak uses diesel fuel produced at a higher volume per barrel of crude oil and electricity produced in the Northeast from a variety of fuels

Increased use of dynamic braking & regenerative braking

Last year, Amtrak substituted electric locomotives for diesel locomotives on the Keystone Corridor between Philadelphia and Harrisburg, Pa.

Renewed Focus on Long DistanceOriginal mission of being a national intercity passenger rail system

Passengers are fundamentally just like freight

The costs of operating a train do not double when the length of the train doubles

Passenger rail systems in Japan, Germany, The Netherlands

It’s not only a matter of how much money Amtrak is given out of public treasuries, it’s a matter of how that money is spent

Wi-Fi East Coast railway route in the U.K.

Consider new ways of doing things...

Tickets please!WEB 2.0 Technology

Change method of reward points. Design packages.

Fix competitive prices.

Target new customers.

Thanks for choosing AmtrakInnovative leadership and inspiring vision.

Green, high-tech infrastructure.

Encourage competition in the transportation system.

BELIEVE IN AMTRAK!