Alzheimer's awareness campaign the old fashion route

Campaign Ideas

By :

Dementia & Alzheimer's are issues which society needs to fight at large with a collective action. The pupil who take care of older ones have to be aware of handling or taking care of such situation.

Precursor

Now, getting communities to work & be aware of this requires a very unique approach towards the messaging. So lets

START.

Basic stats

Target group : 23-40 male & female Location : Delhi NCR Activity agenda : build awareness around Alzheimer's disease Platform: Facebook/Twitter Duration : 2 weeks

#5thingsiforgetnotThe idea is simple, get users aware about Alzheimer's disease and in the process ask them to take 'care' of their loved ones.

And yes, do this is in a interesting & fun way!

How?

Step#1: create a video on facts of Alzheimer's disease ( something like http://youtu.be/BXnZt5VMjZY) Step#2: user watches videos & writes down five things he never wishes to forget from his Life & 5 things he will not forget from the video. Step#3: submits the answers & invite 5 friends to participate.

Where?

Here!#5things Iforgetnot

Video

Typographic , 90-120 sec

Twitter

Use hash tag to get users to tweet 5 things they will never wanna forget from their life.

KPI

Increase in fans : +5000 Registrations/participation : 300 Reach : @30k organic ( shares by participants ) & @100k media driven Video views : 700 views ( approx views )

Thank you.