Akira Marketing Presentation (2008)

• AKIRA is a global brand owned by TT AKIRA is a global brand owned by TT International, a consumer electronics International, a consumer electronics distributor and trading company founded in distributor and trading company founded in 1984. 1984.

• The company’s sales and distribution The company’s sales and distribution network has steadily expanded over the network has steadily expanded over the years and AKIRA now sells a comprehensive years and AKIRA now sells a comprehensive range of consumer electronic products, range of consumer electronic products, including audio-visual and home appliances, including audio-visual and home appliances, in over some 60 countries. in over some 60 countries.

About AKIRA

Extensive Market Coverage

Wide Range of Electronics/ Electrical

Products

Blu Ray

HMDI Player

Digital Setup Box

LCD TV with DVD Combo

LCD TV with Multi-Media Player

LCD TV with Motion Enhancement (120Hz)

Soundwave Scorpion

Soundwave Soundbar

Soundwave Capricorn

Blender

Juicer

Induction Cooker

Air Con (with Inverter Technology)

Industrial Power Generator

Variable Refrigerant Flow Systems

AwardsGlobal Trader’s Program 2008

GfK No. 1 DVD Player 2007

AKIRA Revenue ($ million)

IntegratedMarketingCommunications

IntegratedMarketingCommunications

To position AKIRA to the next level of brand identity through selected premium products, maximising the strength of AKIRA’s brand value and extensive global presence.

Moving Forward