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Business Model Analysis
The travel revolutionNo easy way existed to booked a room with a local or became a host
Book homes from local hosts in countries and experience a place like you live there.
PROBLEMCostumer Segments |
Price is an important concern for customers booking travel online
Hotels leave you disconnected from the city and its culture.
No easy way exists to book a room with a local or become a host
PROBLEMCostumer Segments |
To date, tens of millions of travelers have chosen Airbnb to experience cities not as
tourists, but as locals.
PROBLEMCostumer Segments |
PROBLEMCostumer Segments |
Two-sided market
Costumer Segments
People that are looking for places and people that are willing to rent out theirs.
Two-sided market
Costumer Segments
People that are looking for places and people that are willing to rent out theirs.
2 Billion +
560M84M
Airbnbs Tbilisi
Costumer Segments
Airbnbs Tbilisi
Costumer Segments
Myhome Tbilisi
Costumer Segments
Airbnbs Tbilisi
Costumer Segments
Channels and customer relationships
How do you reach customers? How do THEY want to be reached?
Craigslist’s integration
Channels and customer relationshipsHow do you reach customers? How do THEY want to be reached?
Advertising print / display / social paid advertising
Referral (AKA word of mouth)
Channels and customer relationshipsHow do you reach customers? How do THEY want to be reached?
Advertising print / display / social paid advertising
Competition
Competition
Competition
How Airbnb Became a Billion Dollar CompanyAwesome design? Excellent idea? Technology? Just dumb luck?
?
Competition
How Airbnb Became a Billion Dollar CompanyAwesome design? Excellent idea? Technology? Just dumb luck?
Our Answer: Craigslist Spam!
Competition
Competition
Competition
Craigslist Spam!
Competition
Craigslist Spam!
Competition
Craigslist Spam!
Competition
Craigslist Spam!
Competition Craigslist vs Airbnb
Competition Craigslist vs Airbnb
Competition
Craigslist vs
Network/Marketplace
Infrastructure
Network/Marketplace
Technology infrastructure
Data
Data
Technology infrastructure
Network/Marketplace
Early Airbnb Airbnb Today
Key resources
* Digital: Online platform
* Skilled Employees: well-networked founders,
tech people & country managers
* Financial: $2.39B in 8 Rounds from 32 Investors
Key activities
* Trust Problem: /verification process, insurance policy, transparency.
* Traveler Retention: /promotional codes and credits to frequent travelers
* Country Legal Fights: /Tax law, Airbnb Low
“The Economic Impacts of Home Sharing in cities around the world”
Key Partners
$20 000 Funding, Network, Advisers
Sequoia Capital
* Investors: /$2.39B in 8 Rounds from 32 Investors
Key Partners
* Investors: /$2.39B in 8 Rounds from 32 Investors
Key Partners
* Photographers: /Freelancers 2,000 +
The photos were really bad. People were using camera phones and taking Craigslist-quality pictures. Surprise! No one was booking
because you couldn't see what you were paying for."
Revenue Streams
* Commission from Property Owners (Hosts)
* Transaction fee from Travellers (Guests)
Revenue model: How Airbnb makes money?
10.6M $20 $200M
A 10-15% commission on each transaction
Revenue Streams
Cost Structure
* Technology: /programming, payment processors
* Marketing: /ads, lobbyists
* Sales: /country managers/business development
The future of Airbnb in cities
Costumer Segments
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