AIESEC FTU HCMC | IGNITE 2014 | Best Marketing & Communication Award Application

AIESEC FTU HCMC

IGNITE 2014 | 01.07.2013 – 30.06.2014 |

BEST MARKETING & COMMUNICATION AWARD

AIESEC VIETNAM

MARKETING PERFORMANCE REVIEW | oGCDP

MARKETING PERFORMANCE REVIEW | oGCDP

MARKETING PERFORMANCE REVIEW | oGCDP

MARKETING PERFORMANCE REVIEW | oGCDP

MARKETING PERFORMANCE REVIEW | oGCDP

MARKETING PERFORMANCE REVIEW | oGCDP

MARKETING PERFORMANCE REVIEW | oGCDP

MARKETING PERFORMANCE REVIEW | oGCDP

MARKETING PERFORMANCE REVIEW | oGIP

MARKETING PERFORMANCE REVIEW | oGIP

MARKETING PERFORMANCE REVIEW | TMP

MARKETING PERFORMANCE REVIEW | TMP

MARKETING PERFORMANCE REVIEW | iGCDP

MARKETING PERFORMANCE REVIEW | iGCDP

MARKETING PERFORMANCE REVIEW | iGCDP

Best Marketing & Communication Award

FORM

Marketing | External Communication

The ratio

Raised/

Application

Form of

exchange

programme

Marketing | External Communication

The relative

growth and

absolute

growth of

exchange

(GCDP and

GIP)

compared to

last year

oGCDP 01.07.2012-

30.06.2013 01.07.2013-

30.06.2014 %growth

Ra 78 108 37.17

Ma 49 71 44.89

Re 41 64 56.09

oGIP 1.7.2013 –

30.06.2014 1.7.2012 - 30.6.2013 Growth

Ra 45 18 150%

Ma 7 4 75%

Re 4 5 -20%

Marketing | External Communication

The relative

and absolute

growth in

terms of

visitors of

website and

facebook

Fanpage AIESEC FTU HCMC

0

2000

4000

6000

8000

10000

12000

0

50000

100000

150000

200000

250000

Series2

Series1

Marketing | External Communication

The relative

and absolute

growth in

terms of

visitors of

website and

facebook

Official Website Report (from 1.7.2013 – 18.02.2014

due to the systematic problem of google analytic)

Marketing | External Communication

The relative

and absolute

growth in

terms of

visitors of

website and

facebook

Program Fanpage Growth

Fanpage AIESEC High

0

500

1000

1500

2000

2500

3000

3500

0

50000

100000

150000

200000

250000

Total Reach

Total Like Fanpage Global Citizen

0

500

1000

1500

2000

2500

3000

0

10000

20000

30000

40000

50000

60000

70000

80000

Total Reach

Total Like

Marketing | Branding

Brand

Training for

LC members

and the

quality of

training

29/9/13: Communication Training for LC ( Happened In LCM

September, 35 member joins ), content of training include:

Communication Training ( Educate LC about IN-EX Comm Rule)

AIESEC Brand – How to be a good AIESEC Promoter

Knowledge Management

19/10/13: Newbie Marketing Training

10/11/13: Gen 12th Communication training ( Same content with LC

training)

19/4/14: Induction to AIESEC, Communication Training

24/4/14: Newbie Marketing Training about Brand & KM

1/6/14: LCM May, new communication guideline revised, communication

training, KM

COMMUNICATION TRAINING MATERIAL TO BE FOUND 1 2

Marketing | Branding

Brand

Training for

LC members

and the

quality of

training

New Communication Guidelines here

Rating of the new Communication Traing (LCM May 2014): 8.4/10

AIESEC Internal Brand Positioning here

(Due to the fact that the AIESEC brand is not good inside the market,

Marketing conduct a survey to know what AIESECer really think about the

brand, thus give appropriate suggestions for the guidelines)

Marketing | Branding

The no. of

events

having

external

engagement

Cultural Xchange Day 2014 – Event Report

Do Good Grow Strong Conference (Regional Event) – Event Report

Marketing | Branding

PR articles

and video

Nhật Ký tuổi hoa HTV4 Link here

Internal Communication

Structured

system of

internal

communicati

on channels

Internal Communication

Internal

Newsletter

Monthly Offline AIESEC TIMES (Before April)

AIESEC Times 9: ~ 35 offline readers in LCM 29/9 , 126

impression (issuu)

AIESEC Times 10: ~ 60 offline version in LCM 3/11, 144

impression (issuu)

AIESEC Times 12: ( online version)

Internal Communication

Internal

Newsletter

AIESEC TIMES ONLINE

https://aiesectimes.wordpress.com/

Rating: 8.1/10

Internal Communication

Internal

Campaign to

raise

awareness

of LC

members

about

AIESEC

Brand

AIESEC DICTIONARY

Full Link here >>>>

Knowledge Management

Knowledge

Management

Well-designed and structuring Wiki on myaiesec.net

Under construction

Every function wiki is on wix to make it more lively

View it here

Knowledge Management Guidelines >>>

No of KM training = No of Brand Training

Knowledge Management

Knowledge

Management

Structurized Youtube & Flickr Channel

Thank You Marketing Members 01.07.2013 – 30.06.2014

For making all of this happen

SO PROUD OF YOU!