Affiliate marketing programs

AFFILIATE MARKETING PROGRAMS

What is affiliate marketing

Affiliate marketing is a popular way to promote businesses on he internet

An affiliate is rewarded for each visitor or subscriber found through their efforts.

Essentially ,this a modern version the finder’s fee.

Why Affiliate Marketing?

Affiliate marketing works well for he merchant since no fees are paid to he affiliates until they see results .

Affiliate marketing has been the vehicle of success for many companies and the increase in revenue is usually a quarter of a vendor’s online revenue .

How affiliates work

Affiliates promote product via internet website. Visitors to website request information from manufacturer via enquiry

from with ID Affiliates only promote, do no sell directly

Benefits Of Having An Affiliate Program?

A cost effective medium in which to deliver brand awareness Creates brand loyalty by a personal approach through an individual web

site Enables merchants to produce e-commerce revenue without the hassle

Importance Of An Affiliate Program?

Only pay for performance: not CPM or CPC, CPA – cost per desired action (like a sale)

Brand loyalty and recognition Provide a springboard for BizDev partnerships Low customer acquisition cost (remember, paying only for

performance)

Additional Benefits Of Having An Affiliate Program?

Test promotions, offers and creative – optimize for other marketing efforts

Identify and test new markets Identify strategic partners

Affiliate marketing

Affiliate Network

Within an affiliate network there is a network administrator, affiliate coordinator, and affiliate.

An example is how DecoNetwork (network administrator) provides Brilliant Promoting (affiliate coordinator) with an affiliate network to give away free ecommerce websites to affiliate clients like DECA chapters and students.

Affiliate marketing programs are great for young business professionals who want to test the waters of entrepreneurship as there is typically little to no risk.

Affiliate Models

There are many different types of affiliate marketing models, which can be simple or complicated.

A simple example would be an affiliate directory as there are only the directory and the affiliate.

An example of a complex affiliate model is an affiliate network, which is typically comprised of 2-3 parties, all sharing a commission for every sale.

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