Affiliate Marketing

Affiliate = (การนำ�าไปสู่ ) การสู่มาคมที่��ใกล้�ชิ�ดก�นำ

Marketing = การตล้าด

Affiliate Marketing = การตล้าดแบบสู่มาคมหร�อคค�า

Affiliate Marketing

Affiliate Marketing

Agenda

Affiliate Marketing

◊ Business model ◊ Affiliate marketing in Thailand ◊ Reseller's earning in affiliate marketing ◊ Affiliate program providers

Google AdWords Wording Research

◊ Case study ◊ Hypothesis & results

Affiliate Marketing Model

Affiliate / Reseller

BuyerSeller

Leads Buyer to Seller’s website Buyer visits Reseller’s website

Seller pays $ to Reseller

Affiliate Marketing Websites (Thailand)

ReadyPlanet.com

1

1

Affiliate Marketing Websites (Thailand)

ReadyPlanet.com

Affiliate Marketing Websites (Thailand)

1

ido24.com

Affiliate Marketing Websites (Thailand)

Jeedjard.com

Affiliate Marketing Websites (Thailand)

Silkspan.com

Search Engines’ Affiliate Marketing

Search Engine Affiliate Programs

Search Engines’ Affiliate Marketing

Search Engine Affiliate Programs

Search Engines’ Affiliate Marketing

Search Engine Affiliate Programs

Search Engines’ Affiliate Marketing

Search Engine Affiliate Programs

Search Engines’ Affiliate Marketing

Search Engine Affiliate Programs

Reseller’s Earning in Affiliate Marketing

1 ) Niche-Content Websites

◊ Private Websites

◊ Blog

◊ Product Review

2) PPC Advertising

◊ Google

◊ Yahoo

◊ MSN

Reseller’s Earning in Affiliate Marketing

1 ) Niche-Content Websites

◊ Private Websites

◊ Blog

◊ Product Review

2) PPC Advertising

◊ Google

◊ Yahoo

◊ MSN

Niche-Content Websites = Websites providing knowledge of particular things or product/service information

Reseller’s Earning in Affiliate Marketing

1 ) Niche-Content Websites

◊ Private Websites

◊ Blog

◊ Product Review

2) PPC Advertising

◊ Google

◊ Yahoo

◊ MSN

Private Websites = Any websites of particular things.

Reseller’s Earning in Affiliate Marketing

1 ) Niche-Content Websites

◊ Private Websites

◊ Blog

◊ Product Review

2) PPC Advertising

◊ Google

◊ Yahoo

◊ MSN

Private Websites = Any websites of particular things.

Reseller’s Earning in Affiliate Marketing

1 ) Niche-Content Websites

◊ Private Websites

◊ Blog

◊ Product Review

2) PPC Advertising

◊ Google

◊ Yahoo

◊ MSN

Product Review Websites = Websites providing knowledge or information of products or services as a buying guide prior to making decision.

Reseller’s Earning in Affiliate Marketing

1 ) Niche-Content Websites

◊ Private Websites

◊ Blog

◊ Product Review

2) PPC Advertising

◊ Google

◊ Yahoo

◊ MSN

Blog = Web Pages a person creates to share personal interest to public

● No website required● Make ad link directly to seller’s website (with my ID)

● Pay advertising cost to Search Engine

Reseller’s Earning in Affiliate Marketing

1 ) Niche-Content Websites

◊ Private Websites

◊ Blog

◊ Product Review

2) PPC Advertising

◊ Google

◊ Yahoo

◊ MSN

Pay Per Click (PPC) Advertising on Search Engine

http://www.readyplanet.com/af.php?aff_id=my ID

Affiliate Program Providers

Commission Paying Management

Affiliate Program Providers

Affiliate / Reseller

BuyerSeller

Leads Buyer toAffiliate Program Provider website

Buyer visits Reseller’s website

Provider pays $ to Reseller

Affiliate Program ProviderRedirects buyer to Seller’s website

Seller pays $ to Provider

> Business Model

Affiliate Program Providers > Leading Affiliate Program Providers

Affiliate Program Providers > How to Register

45 - 80%Commission

10 - 45%Commission

Affiliate Program Providers > Advantages

Affiliate / ResellerSeller Affiliate Program Provider

◊ More channel to sell products

◊ No need to develop affiliate program systems

◊ High-revenue business ◊ Reduce tasks with one Registration account

◊ Never be cheated

Google AdWords – Wording Research

Source : http://www.investni.com/google_presentation.pdf

> Case Study

Google AdWords – Wording Research

Source : http://www.investni.com/google_presentation.pdf

> Case Study

Google AdWords – Wording Research

Source : http://www.investni.com/google_presentation.pdf

> Case Study

Google AdWords – Wording Research

Source : http://www.investni.com/google_presentation.pdf

> Case Study

Google AdWords – Wording Research

Source : http://www.investni.com/google_presentation.pdf

> Case Study

Google AdWords – Wording Research > Hypothesis

1) ข้�อความโฆษณาที่��ม�ล้�กษณะที่��แตกตางก�นำ ม�ผล้ตอความสู่นำใจข้องผ�ร�บสู่��อ อย่างม�นำ�ย่ย่ะ

2 ) ล้�กษณะค�าโฆษณาที่��ใชิ�ได�ผล้ก�บสู่�นำค�าประเภที่หนำ+�ง อาจให�ผล้ตอบร�บที่��ตางก�นำ ก�บสู่�นำค�าอ�กประเภที่หนำ+�ง

สมม�ติ�ฐาน

Google AdWords – Wording Research > Result

หมวดคำ าโฆษณาลั�กษณะการใช้� Wording

Hard-Selling ที่�าให�สู่งสู่�ย่ ให�ข้�อมล้ตรงไปตรงมา

ล้ดนำ�,าหนำ�กLifestyle

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กล้�องวงจรป-ดB2C

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ป.าย่โฆษณาB2B

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Affiliate Marketing - End

Thanks Everybody