Adwords Intro Final

AdWords

InterfaceData

Optimze Keeping Up to Date

Interface

Web  AdWords Editor

Data - What's Going On?

Web  AdWords Editor

Data - What's Going On?

Web - Reports Tab  Google Analytics

Data - What's Going On?

SalesForce for AdWords  

Optimize

To optimize an AdWords account 

the most important thing is 

  Have the user's search query appearas precisely as possible

in the headline of the ad text.

Optimize

• Query in ad text headlineo Requires tightly themed ad groups

• Bid all 3 match typeso Which bleeds money?o Which drive revenue?

• Protect broad matches with negative keywords• Test 2 ads per group• Leave a scent trail

o From the queryo ...to the ad texto ...to the landing page

Learn

Competitors make changes

Google continuously changes• Automatic Matching

Learn: Sources

Learn: Sources

Learn: Sources

Learn: Sources

Learn: Sources

Learn: Sources

Results

Results

Results

Results