Advertising for Public Relations

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Types of Advertising

• Consumer/product– National– Local/retail– Trade/b-to-b

• Public relations– Institutional/Image– Investor/Financial relations– PSAs– Issue/advocacy– Political– Announcements– Trade industry

http://www.oclc.org/advocacy/images/maguirewicked.pdf
http://www.oclc.org/advocacy/images/maguirewicked.pdf
http://www.oclc.org/advocacy/images/maguirewicked.pdf
http://www.oclc.org/advocacy/images/maguirewicked.pdf
http://www.oclc.org/advocacy/images/maguirewicked.pdf
http://www.oclc.org/advocacy/images/maguirewicked.pdf

PSAs

PSAs

PSAs

PSAs

PSAs

PSAs

PSAs

PSAs

PSAs

PSAs

PSAs

PSAs

PSAs

PSAs

PSAs

PSAs

PSAs

PSAs

Issue/Advocacy

Issue/Advocacy

Issue/Advocacy

Announcements

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