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Advanced techniques that Affiliate Managers can use to recruit affiliates into their program.Experience level: IntermediateTarget audience: Merchants/AdvertisersNiche/vertical: RecruitmentMichael Nunez, CEO, AffiliateManager.com (Twitter @MikeNunez)
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Overview
Dos and Don’ts
Best Practices and Resources
Recruitment Tools
Q and A
Do’s and Don’ts
DoRecruit relevant affiliates (e.g. competitors)Review the prospect’s siteInitiate contact via email Have a defined follow up schedule
Don’tLimit your recruiting to only one network or keyword
Best Practices and Resources
Optimizing for Search Engines
Paid Search Recruitment
Retargeting
Facebook Targeting
Snail Mailwww.SendABall.com
Major Affiliate Forums
1.ABestWeb.com2.Forum.AffiliateSummit.com3.WickedFire.com (NSFW)4.Affiliates4u.com (Europe and UK)
Affiliate ForumsDo• Offer assistance to general questions, not just those associated with your program• Establish a forum for affiliate communication• Spread out posts to reach the widest audience• Have a clear and concise signature that links to your programs or a page on your site with all of your programs
Don’t• Spam the boards with posts• Put in a manual signature before you’re allowed to have an official one
Twitter Recruitment
Trade Shows and Conferences
Affiliate Summit
Pub Con
AdTech
Shareasale Think Tank
Cross Program Recruitment
Meet UpsAffiliateSummit.com/MeetUps
Affiliate Directories
Two Tier Programs
Within Network Recruitment
Search Engine Recruitment
Affiliate Tools
Major Affiliate Tools
Goldencan.com
PopShops.com
BounceLinks.com (ours)
Recruiting Beyond Your NetworkOverview
Allows you to automate your recruitment
Key Benefits Recruit from anywhere, regardless of network Target competitors Streamline your prospecting efforts Organize your targeted affiliates
AffiliateRecruitment.com
How It Works1. Choose a keyword relevant to the products you promote2. Choose the affiliate network you wish to target3. At your convenience, contact the prospects in the provided document
Learn More At AffiliateRecruitment.com
Questions?
Leave a business card on the table and I’ll send you a list of all the sites referenced in this
presentation.
Mike NunezEmail: mike@affiliatemanager.comTwitter: @MikeNunezLinkedIn: http://www.linkedin.com/in/affman
Websites:
www.AffiliateManager.com www.AffiliateRecruitment.com
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