ad:tech Melbourne 2012 day1, track1

Welcome to

@adtechanz#atmelb

Opening Remarks

David WhittleManaging Director, Australia

M&C Saatchi

@davewhittle @mcsaatchi

Keynote Presentation

“Marketing The Cinema Going Experience In The Digital World”

Bettina Sherick, SVP Digital Strategic Marketing20th Century Fox International

@bettinaatfox

Keynote Presentation

“Everything Is Possible”Tom Uglow, Creative Lead, Google

@tomux @google

“Creative Vs Curative”

David Whittle, Managing Director, AustraliaM&C Saatchi

@davewhittle @mcsaatchi

“Data Driven Networks Enhancing Brand

Engagement Online”Actionable Insights;•Brands are no longer viewed as just products, they've developed personas•Delve deeper into what data does, usage patterns and influence within a network. •How data analysis helps brands engage online•Data enables measurement, engagement and meaningful online conversations•Creating communities of ambassadors

@LinkedIn

“Demystifying The NBN And The Opportunities It

Will Create”Actionable Insights;• How will having a super-fast internet effect campaign delivery, website development, UX and content?• How should you embrace the NBN to get ahead of your competitors and build brand capital• How to monetise the NBN• What will the future capabilities mean to virtual goods, remote conferencing and remote learning?

@bhowarth @NBNCoLimited @jasondavey @rhyshayes

“What Are You Doing With All That Digital Data? How To Earn A Seat At The Revenue Table”

Actionable Insights• How to centralise your email, social, search, mobile, display and web data into a centralised location• How to develop revenue driven marketing metrics• How to use the testing insights from your digital data to help drive your marcomms strategy• How to use analytics as an predictive tool rather than a reactive tool

@willscullypower @mitchellmackey

“Social Media: Driving your fans via promotions, competitions

and interactions 24/7”Actionable Insights• How to really measure the impact of a social campaign message• How to create passionate engagement within your community• Developing and implementing key strategies for your wider organisation• Correctly and legally running facebook promotions/competitons • Example of campaigns that have worked and those that don’t• Syndicating your content from your website to your social media.

@johncurtin @phil_lees / @victoriavisitor

“Who Should Own Your Social Media Strategy – What To

Outsource, What to Keep In House”

Actionable Insights• When you do not have the resources in-house what are the aspects that are best to outsource? • Where and when do the PR and brand responsibilities cross over?• What is the cost Vs value? Is it worth it?

@nicolai_1 / @nmincite @mcha123 / @RepriseMedia@thechrisgross / @Vodafone_AU @basilhyman / @XCOM