Adopting Lean Startup in the Enterprise

Adopting Lean StartupJanuary 2014

@davidjbland

in the Enterprise

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David J Bland

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Principal Advisor @Neo

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Why Lean Startup?

http://thefifthwave.files.wordpress.com/2013/02/sp-index-lifespan.jpg

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The Lean Startup provides a scientific approach to creating and managing startups and get a desired product to customers’ hands faster.

- Eric Ries

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Problem

Solution

Process

Known KnownWaterfall

orAgile

Known Unknown Agile

Unknown UnknownLean

Startup

Lean StartupPrinciplesPracticesToolsAdoption

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Lean Startup Principles

http://theleanstartup.com/principles

1. Entrepreneurs are everywhere

2. Entrepreneurship is management

3. Validated Learning4. Innovation Accounting5. Build Measure Learn

Entrepreneur Intrapreneur

Skills

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start here

http://theleanstartup.com/

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What do you measure here?

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Projects = Experiments

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Requirements = Hypotheses

Lean StartupPrinciplesPracticesToolsAdoption

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Cross Functional Teams

- Small- Empowered- Dedicated

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Lean Ceremonies- Daily Standups- Weekly Experiment Reviews- Monthly Pivot / Persevere / Kill Decisions

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Rapid Experimentation- MVP’s, Fake Doors, Feature Fakes, Concierge- Acquisition, Activation, Retention, Referral, Revenue- Empathy, Stickiness, Virality, Scale

Lean StartupPrinciplesPracticesToolsAdoption

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Experiment Dashboard

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Kanban Board

To Do In Progress

Done Validate

Experiment 1

Experiment 2

Experiment 3

Experiment 4

Experiment 5

Experiment 6

Experiment 7

Experiment 8

Experiment 9

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Business Model Canvas

efficiency

value product

market

LeanCanvas

www.xplane .com 21

What does he

Think & FeelWhat really counts?Worries and aspirationsWhat does he

HearWhat friends sayWhat boss saysWhat influencers say

What does he

SeeEnvironmentsFriendsWhat the market offers

What does he

Say and DoAttitude in publicBehavior towards others

PainFears, Frustrations, Obstacles

Empathy Maps

GainWants/needs, Measures of Success, Obstacles

Lean StartupPrinciplesPracticesToolsAdoption

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Enablement Team

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Enablement Team

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Increase speed to customer

delight

Goal ->

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Increase speed to customer

delight

Capability ->

RapidDelivery

Deep CustomerEmpathy

ContinuousLearningCapability

->

<- Capability

Goal ->

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Increase speed to customer

delight

Capability ->

RapidDelivery

Deep CustomerEmpathy

ContinuousLearningCapability -

>

<- Capability

Capabilities support the Goal

Goal ->

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Increase speed to customer

delight

RapidDelivery

Deep CustomerEmpathy

ContinuousLearning

lead timecycle timebuild time

5 whys# of pivots

# of experiments

net promoter# of interviewsretention

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Increase speed to customer

delight

RapidDelivery

Deep CustomerEmpathy

ContinuousLearning

ContinuousIntegration

Small batchwork

ValidateColumns

5 WhyTraining

CustomerInterviews

A/BTesting

PassionateUser

Experiments

KanoAnalysis

IncrementalFunding

Create tasks that support the capabilities.Tasks -

>

Tasks ->

<- Tasks

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Enablement Team

Change Strategy Map

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ContinuousIntegration

ValidateColumns

CustomerInterviews

PassionateUser

Experiments

To Do In Progress DoneDecompose

Create a backlog of the work

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ContinuousIntegration

ValidateColumns

CustomerInterviews

PassionateUser

Experiments

To Do In Progress DoneDecompose

Pull the work through the board

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Enablement Team

Change Strategy Map

Kanban Board

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CoachCentric

C

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FacilitatorCentric

F F F F

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Cross Functional

Get out of

the BuildingLeadership

Outcome Driven

Continuous Learning

Collaborative

Rapid Experimentat

ion

Evidence Based

RadarAssessment

To Adopt Lean Startup

Principles - Corporate Entrepreneurship

- Build Measure Learn

Practices - Cross Functional Teams - Rapid Experimentation

Tools - Experiment Dashboards - Information Radiators

Adoption - Enablement Team - Change Strategy - Coaches & Facilitators

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Questions?

40http://www.leanblog.org/wp-content/uploads/2013/02/IMG_1566.jpg

Thank You!

@davidjbland

david.bland@neo.com