Adler Display Social Marketing Seminar

Adler Display presents

Social Marketing for the Trade Show Professional

Guest Speakers:

Kris McCurry, EVP, Brave New Markets

Sara Nieburg, VP, Brave New Markets

Welcome

• What is Social Marketing?

• Social Marketing Tools

• Choosing the Right Social Marketing for Your Business

• Social Marketing Do’s and Don’ts

• How to Get Started (and Keep Up!)

• Case Study: How One Conference Found Success through Social Marketing

What We Will Discuss

• The practice of using online tools to gain exposure, increase traffic, build relationships/partnerships and engage with customers/prospects

• It’s about word-of-mouth

• Social marketing is two-sided

• It’s about conversation

• Social marketing takes time

What is Social Marketing?

Why is Social Marketing Important?

http://current.com/items/89891774_twouble-with-twitters.htm

• The world has gone virtual – if you’re not there, you’re missing out

• This generation and those to come rely heavily on Internet-based communication to do business

• It’s a very low-cost way to build and sustain relationships and loyal buyer communities

• It’s a very low-cost way to announce new products and services

Why is Social Marketing Important?

Social Marketing Tools

• Digg

• StumbleUpon

• Technorati

• RSS Feeds

• Blogs

• And many more

Kinds of Social Media

Kinds of Social Media

• Blogs

• Personal Web Pages

• Wikis

• Article Sites

• Microblogs

• Wikipedia

• Ezine Articles

• Twitter

Kinds of Social Media

• LinkedIn

• Facebook

• MySpace

• Classmates.com

Kinds of Social Media

• YouTube

• Flickr

• Zoomr

Kinds of Social Media

http://www.youtube.com/watch?v=ivjybzdXVmI

Kinds of Social Media

• Digg

• Deli.cio.us

• Technorati

• StumbleUpon

Find Out Where Your Customers are Hiding

• Research

• Search

• Ask Them!

Find Your Competitors

Choosing the Right Social Marketing

Determine Your Goal

• Drive Traffic to Your Booth

• Promote an Event

• Build Brand Awareness

• Solicit Product Feedback

• Improve Customer Loyalty

• Collaborate with Customers

• Showcase Your Expertise

Choosing the Right Social Marketing

How to Get Started (and Keep Up)

LinkedIn – Networking for Business

• Free Standard Membership

• Create Business Profile

• Add Your Company

• Make Connections

• Promote Your Expertise

• Join and Contribute to the Community

How to Get Started (and Keep Up)

How to Get Started (and Keep Up)

How to Get Started (and Keep Up)

How to Get Started (and Keep Up)

How to Get Started (and Keep Up)

How to Get Started (and Keep Up)

How to Get Started (and Keep Up)

How to Get Started (and Keep Up)

How to Get Started (and Keep Up)

How to Get Started (and Keep Up)

How to Get Started (and Keep Up)

How to Get Started (and Keep Up)

How to Get Started (and Keep Up)

How to Get Started (and Keep Up)

How to Get Started (and Keep Up)

How to Get Started (and Keep Up)

How to Get Started (and Keep Up)

How to Get Started (and Keep Up)

How to Get Started (and Keep Up)

How to Get Started (and Keep Up)

How to Get Started (and Keep Up)

How to Get Started (and Keep Up)

How to Get Started (and Keep Up)

How to Get Started (and Keep Up)

How to Get Started (and Keep Up)

How to Get Started (and Keep Up)

How to Get Started (and Keep Up)

How to Get Started (and Keep Up)

How to Get Started (and Keep Up)

How to Get Started (and Keep Up)

How to Get Started (and Keep Up)

How to Get Started (and Keep Up)

Social Marketing Do’s

• Be Authentic and Genuine

• Be Relevant and Important

• Be Consistent

• Use an Appropriate Profile Picture

• Think Before You Post

• Invite People Into Your Network

• Be an Active Participant

Social Marketing Do’s & Don’ts

Social Marketing Don’ts

• Post Anything You Don’t Want Everyone to See

• Be a Bore to Your Audience

• Be Repetitive

• Try to Sell

Social Marketing Do’s & Don’ts

• 19 Year Old Conference

• Held Two Times Per Year

• 600-800 Attendees

• 60-70 Demonstrators Launching their Products

• Tech-savvy Audience

• Influential Press, VCs, Pundits

• Highly Immersed in Social Media Tools

Case Study: DEMO Conference

Primary Tools

• LinkedIn

• Facebook

• Twitter

• YouTube

• Flickr

• Video Library

Case Study: DEMO Conference

Case Study

Case Study

Case Study

Case Study

Case Study

Case Study

Final Notes

• Familiarize Yourself with the Tools

• Find Out Which One(s) Your Audience Uses

• Create a Long-Term Plan

• Assign a Social Marketing Champion

• Engrain Social Marketing into Your Culture

• Share Your Success with Us!

Final Notes

Check out Mashable.com for on-line Social Marketing How-To’s!

www.Mashable.com

Final Notes

Questions? Feedback? Contact Us!

Join us on LinkedIn: http://www.linkedin.com/groups?gid=1222687&trk=hb_side_g

E-mail Kris: kmccurry@bravenewmarkets.com

E-mail Sara: snieburg@bravenewmarkets.com

E-mail Bill: bgreenstein@adlerdisplay.com

Thank You!