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Research 2.0Celine Matthiessen, Information Guru
Red Leaf Consulting
Value of Secondary Value of secondary data:
Due diligence, learn about the situation before construction of the research.
Data may be available already to draw conclusions, answer questions, or solve a problem. The issues that may come up in designing the research can come up in the secondary research.
Cheaper and could potentially yield more information than a custom study.
Less time is spent on secondary searching than a study. More accurate data, as the survey sample size and elements. Aids in understanding the marketing problem and generating
the action plan for a study. Paints a picture of the environment (consumer, industry,
product or service ) allowing you to put your numbers in context.
Painting The Picture
Trade Associations
Economic Indicators
Economicindicators.gov
NBER www.nber.org
BEA www.bea.org
Whitehouse.gov/esbr Economic Statistics Briefing Room
Watchdogs/Analysts
Dismalscientist.com at Economy.com (Moody’s)
Economist.com
GDP, Retail Sales, Home Starts, CPI,
PPI, Consumer Expenditure,
Personal Income, Unemployment
Consumer Confidence Conference Board-
Consumer Confidence Index and Leading Indicators
Michigan Consumer Sentiment Index
Pollingreport.com
National Polls
Harris Interactive
Gallup
Pew
Consumer Reports
Pets are members of the family and 2/3rds of pet owners buy their pets presents.Appetites for a wider selection of TV and movies online grows.4 in 5 adults go online (178m)62% of all Americans are part of a wireless mobile population.Teen content creatorsHobbyists onlineWhy people first went online and why they stayed.American food is top choice for those dining out.Americans satisfied with the lives they lead.Americans expect gas prices to increase 12% this year.More Americans choose to go green over economic growth.US women average 19 pairs of shoes.Sharing household chores is tops for a successful marriage.
Trade Research Jewels on the site:
Quick facts and figures
Press Releases (Product Service Announcements)
Conference Information
“State of the Industry” or “State of Technology” reports
Branding/Positioning
Association conducted research
Trade Research Blogs,RSS,Podcasts
Virtual Exhibits
Best In Class- Awards
Blogs Technorati
Front page is a generalized daily update on the trends in the blog world as well as mainstream media as an easy index to the latest news. 112.8 million blogs tracked they also rank blog entries by “authority” (# of linking blogs to a web site). You can also search the LiveWeb
IceRocket- similar to Technorati, clean and simple without all the bells and whistles.
Blogscope-visualization tool on the blog world 25.13 million blogs. From the University of Toronto Lets you see the popularity of certain words, really good for branding/campaigning to see if the buzz for a product or services is successful. I use it to find other key words (key word correlations) that might lead to interesting information bursts. to search as well as useful and actionable insithgs regarding the public opinion. My favorite tool on this is the geographic look that lets you see geographically where people are buzzing about certain trends.
Bloglines- news and blog custom aggregator. You need to sign up to use but it allows you to clip and read only what you want on keywords or blogs.
Best Of The Web blogs: Web directory by category around since 1994 moved into the blogosphere where they index by category, not as powerful as Technorati or IceRocket
Blogpulse- Run by Neilsen and Buzzmetrics. It’s just like Blogscope but a lot more intelligent, you can track a conversation or trend across blogs.
Rojo – news and blog aggregator, you need to sign up for access. Not as powerful as some of the sites but they have a nice clipping that goes out on the latest in blog world.
Sphere – more of a widget that a search engine. It allows you to put it’s aggregator on your site to find blog posts and media related to your content.
WIKIsVirtual encyclopedias
Source lead generation
Image & VideoMultimedia search engines
Ad campaigns, commercials
Branding (previous logos/images)
Packaging
Product Design
Store Concepts
Image and Video SitesBlinx
Everyzing
Truveo
Picsearch
Aolvideo/yahoo/google/Youtube
Virtual EventsGadget trade shows
Cnet, Engadget, MacWorld,Gizmodo
Visualstore.com
ArchivalWayback Machine
www.archive.org
For Fun or The Future?
StumbleUpon
LinkRiver
Techsted
Del.icio.us
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