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This is the presentation that I gave at the Brands and Agency Masterclass produced by Mobile Marketing Magazine. I discuss the value of adding mobile marketing tools to your social media campaign, especially since mobile communications power social media .
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Adding Mobile & SocialMedia to Your Marketing Campaigns
Stephen Jackson, General Manager
RDZ Media Group
Mobile & Social A Love Story
Mobile is Powering Social Media
Mobile & Twitter
Twitter started as a simple SMS-text service.
55% of Twitter users access the platform via mobile.
Mobile & Facebook
In December 2011, Facebook had more than 425m monthly active mobile users
That is just over half of its 845m monthly active users overall.
Mobile & Facebook
No Facebook Mobile Ads
Mobile & Photo Sharing
Every 60 seconds 6,600+ photos are uploaded to Flickr.
Every 60 seconds 2,600+ photos are uploaded to Instagram an iPhone only app
Mobile & Video
30 million consumers watch television content via their mobile phones.
Mobile & Social are NOW the Cool Kids
Making Mobile & Social Work Together
Integrate Your Message for all Platforms
Fit Mobile in the Equation at the Planning Phase
Start with your mobile website
Traditional
Mobile
Grow your mobile list through social media
QR Codes to Social Sites
Scan if you have Facebook onyour mobile phone.
Scan if you have Twitter on yourMobile phone.
Drive mobile subscribers by Tweeting Keywords & shortcodes
Create compelling & enticing mobile call to actions
Use #hashtags with your campaigns.
Location Based CheckIns
Location-based services are a great way to identify and reward your frequent customers.
Less than half of advertisers have included Location Based Services in their marketing plans.
Brands are not speaking to Consumers Inside of the Store
Deliver Coupons from Mobile & Social Media Sites
Encourage Consumers to Share Content
Mobile Social Media & the Super Bowl
Super Bowl Sets Tweets per Second Record
Twitter posts reached 12,233 tweets per second at the end of the Giants vs. Patriots game
Last year’s most-tweeted moment at the Super Bowl hit 4,064 TPS
Super Bowl #Hashtags
Mobile & Social = Love for Your Brand
• “If your plans don’t include mobile, then your plans are not finished.” – Wendy Clark, Senior Vice President, Integrated
Marketing, Coca-Cola (IAB Annual Leadership Meeting 2011)
• "The fact of the matter is that mobile devices are going to be the majority of the way that people get information.“– Eric Schmidt, Executive Chairman, Google, March 2009
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