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Ad Campaigns should fail. Gracefully.
Photo Credit: http://www.flickr.com/photos/31288116@N02/3406903520/
Photo Credit: http://www.flickr.com/photos/horiavarlan/4273224351/
Launch many ideas at once and test.
Teeth can still be brushed
without electricity.
Photo Credit: http://www.flickr.com/photos/paussus/4194956314/
Photo Credit: http://www.flickr.com/photos/cmiper/2215954440/
One light outage doesn’t result in
darkness.
Photo Credit: http://www.flickr.com/photos/taom-ge/7420099700/
Without power an escalator still works
Photo Credit: http://www.flickr.com/photos/taom-ge/7420099700/
@efader
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