Abruption Usp

abruption.

The ideas, concepts and processes expressed on this page and throughout this document are the property of US+Partners LLC. They may not be duplicated, reproduced, stored in a retrieval system or retransmitted without

the express written permission of US+Partners LLC. Copyright © 2011, US+Partners LLC. All rights reserved..

™

abruption

movements

a sudden breaking away from convention; a radical new idea

that accelerates change

media and social networks workingtogether to advance shared economic,political or artistic goals; a source ofinnovation and opportunity change

the “to be” state of a company or organization;the qualitative or quantitative goal:one to be broadly shared and supported

abruption is where big ideas are born

movements are where big ideas scale

change is how visions are realized

Steve Stepanek:

abruption™ is not destruction or disruption;It is a breaking away from convention; conventional agency structure, conventional “process” and conventional thought.

abruption is a tool for change;a pathway to growth.

abruption is a break with convention, the expected and the common; a reach for more.

abruption isn’t limited to marketing communications, it can contribute to the invention of new markets, new business strategy, products and services.

Steve Ulin:

If your future is looking like your past, that’s a problem.

For new markets, break away from strategy by habit, reject what’s typical and expected. That’s the way to reach for more.

abruption is about findingbrand ideas for growth.

movements are aboutunderstanding how brand ideasscale out in the world.

Marcia Stepanek:

Forget advertising. Create movements, instead. In a digital world, it's all about shaping the conversation online -- and the actions of tight-knit social networks.

If you're not being talked about (or conversing) online, you're irrelevant. Sure, traditional TV, print and radio still play a role. But they don't carry the same clout among today's most influential consumers.

We help brands become a part of the best conversations online, and then move talk to action.

movements build brands thatcan identify, spark, lead or alignwith an idea on the rise.

movements are accelerated bymulti-platform communicationsenabling membership, engagementand change.

Chris Scott:

Give people a feeling they have membership in your brand. A meaningful connection. One that fuels your story and creates the kind of movement that makes desired change happen.

change occurs when brandsunderstand and leverage existingbeliefs to create and share newbrand meaning.

real change is measurable.

Jerry Moore:

Understand your consumer’s beliefs and create a movement to bring about change. Bring your brand story alive and share new meaning. Then you’ll see measurable results.

when you bring an idea aliveand it fuels a movement, you’reno longer doing advertising. you’re making change happen.

abruption.making change happen.

www.usandpartners.com