A retargeting guide for really smart marketers by manny rivas

A TACTICAL

RETARGETING

GUIDE FOR

REALLY SMART

MARKETERS

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Manny Rivas

AimClear

@MannyRivas

#SMX #13D

October 1, 2013

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A Tactical Retargeting Guide For ReallySmart Marketers

Manny Rivas – Online Advertising Director@mannyrivas

@mannyrivas

2013, Year Of 1000 DSPs

@mannyrivas

Retargeting Is Relatively Simple

First Party Vs. Third Party Data

@mannyrivas

@mannyrivas

@mannyrivas

@mannyrivas

Great Marketing Amplified = Great Retargeting

Top-Of-Funnel-First

Squeeze More Out Of Conversion Winners.

@mannyrivas

Product Retargeting Follows Product Touchesw/ Product Ads

[Your Creative Here!]

[Call To Action]X

@mannyrivas

Process Retargeting

X

@mannyrivas

Psychographic Retargeting, Follow Key Segments

@mannyrivas

X

www.aimclear.com

Referral Retargeting

(First) Party Retargeting - Conversion KWs & Engagement

X

Organic Paid = Any Search PPC

Third Party Search (Re)targeting

@mannyrivas

Google Analytics = Badass First Party Data

@mannyrivas

www.aimclear.com

Third Party Audience (Re)Targeting Data

www.aimclear.com

www.aimclear.com

www.aimclear.com

www.aimclear.com

The TradeDesk, DIY Third Party Data + DSP

@mannyrivas

www.aimclear.com

Public Relations Retargeting

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@mannyrivas

Similars, 360° & Futuristic Mashups

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Little Changed About Marketing,Retargeting = Amplification Of What Works

@mannyrivas

Do This: Take Inventory Of Existing Conversion,

Amplify

@mannyrivas

www.aimclear.com

Source Testing & Top-Of-Funnel Traffic

Is (Still) Everything

@mannyrivas

Place Premium On Being A Marketer

@mannyrivas

Retargeting Platforms Are Not Ad Agencies

@mannyrivas

Thanks!

@mannyrivas Facebook.com/aimClear

@mannyrivas

http://www.slideshare.net/SearchMarketingExpo

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