A business plan that actually makes sense

A Business Plan ThatActually Makes Sense

A presentation by Jan-Joost den Brinker

Jan-Joost den BrinkerI’m from Rotterdam, NL

I was the VP of Growth at Skill Goulash

Currently working on my third startup

I have a (startup ) marketing/growth background

@jjdbrinker

This page is orange because the Dutch love orange and I’m Dutch

What is a business plan?(All of us had different definitions...)

What is a business plan?

Financial plan

Outline of operations & processes

Customer analysis

Products & services explained

What is a business plan?

Financial plan

Outline of operations & processes

Customer analysis

Products & services explained

Market analysis

Marketing plan

Experience of the founder(s)Financial Projections

Industry analysis

Scaling Strategy

A business plan is a roadmap.

Maps give you direction.

Direction for your business.

Common misconceptions(a fancy way of saying you are wrong)

First misconception

“I don’t need a written business plan”

Second misconception

“Business plans need to be complete”

Is that really necessary?

NO

The alternative

The Business Plan ThatActually Makes Sense

- 6 Simple Questions - Regular Feedback- Regular Improvements

The questions

What is my product or service?

How will I let my customers know I exist?

How am I going to beat the competition?

What am I going to learn from my competitors?

What am I going to take from my customers?

Who are the people I need to surround myself with?

@jjdbrinker

Tweet or e-mail your questions!

janjoost@agonos.org

Any questions?