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@FIGorout @sssourabh
ways to use
influencer marketing
Sourabh SharmaFIG or out
Digital Influencer
9
@FIGorout @sssourabh
growing oldis a given
growing upis a choice
@FIGorout @sssourabh
if you are not evolving
you are dying
@FIGorout @sssourabh
“A hipster cousin of celebrity
endorsements”
New FTC (Federal Trade Commission)
guidelines on digital
advertising
“Native advertising”
“Narcissistic tendency disorder”
@FIGorout @sssourabh
Identifying Influencers
@FIGorout @sssourabh
Why Use Influencers?
@FIGorout @sssourabh
Start with an objective, not an influencer
1
@FIGorout @sssourabh
Work with authenticity
2
@FIGorout @sssourabh
Target product giveaways
3
@FIGorout @sssourabh
Tweak a brand’s
positioning
4
@FIGorout @sssourabh
Influence with a wider
distribution
5
@FIGorout @sssourabh6
Promote a product
launch or event
@FIGorout @sssourabh7
Make influencers
the enablers
@FIGorout @sssourabh
Develop campaign material
8
@FIGorout @sssourabh9
Think outside the industry
box
@FIGorout @sssourabh
creative uses of
influencer marketing
Sourabh Sharmatalktome@FIGorout.com
talktome@sssourabh.com
9thank you
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