View
658
Download
0
Category
Preview:
DESCRIPTION
Discover how to set your ebook up for sales success--as well as a quick and painless way to write your ebook content…even if you hate to write!
Citation preview
9 Secrets to Fast & Easy Ebooks that Sell
Tracy NeedhamCopywriter & Marketing Coach
Ebooks Are Staying Alive!
March-08 March-090
2,000,000
4,000,000
6,000,000
8,000,000
10,000,000
12,000,000
$4,700,000
$10,000,000
Trade Ebook Sales Up 110%
Why? Advantages for…
Customers Businesses--Amazon’s Kindle and other electronic readers --People driven to learn in a bad economy --Convenient & easy to reference
--Super easy & inexpensive to create--Easy to update & change--Easily turn one good ebook into many other items to give away or sell
5 Benefits of Having an Ebook1. Establish Yourself as an Expert 2. Build Your List
▫ Through Your Own Site▫ Through Other’s Giveaways
3. Upsell to Bigger Ticket Items4. Increase the Value of Other Products &
Services 5. Boost Your Income
Top 4 Reasons Why Ebooks Fail
1. Bad Topic2. Bad Title 3. Bad Content4. Bad Marketing
Secret #1
People Don’t Buy Ebooks, They Buy SOLUTIONS
Top 3 Reasons People Buy an Ebook
1. Make Money2. Save Money3. Save Time
(And since time is money, it all comes back to money, doesn’t it?!)
Want Proof?Visit any major ebook marketplace or
statistics site & see what the top sellers are!
ClickBank.com CBTrends.com Paydotcom.com E-Junkie.com
Secret #2
Choose a Problem Your Market is EAGER to Solve
5 Questions for Choosing a HOT Topic
1. What do your clients most want to know?2. Is it a viable topic?3. Who’s the very best market for it?4. How can you make it more specific?5. How can you make it stand out from the
competition?
Secret #2
It’s ALL in a Name
Shakespeare Overlooked One Critical Fact…
A rose by any other name may smell as sweet...
But it definitely won’t sell as well—especially on Valentine’s Day!
Naming Your Future Bestseller•Don’t get too clever, simple and straightforward
is best•Make it clear how the reader will benefit•Be specific—the more specific, the better•Use a shorter title and longer sub-title
Secret #3
Don’t Write When You Can TALK
Step 1. Outline•Map it out…
▫Introduce w/ a story or discussion of problem▫YOUR story▫Your process, step by step
•Then let it marinate for a day or two
Step 2 -- Record
Typing Speaking0
2,0004,0006,0008,000
10,000
Words Per Hour
Most people speak twice as fast as they type!
Step 2 -- RecordRecording your ebook also makes it sound morenatural and conversational
How to do…•Go solo or have a friend interview you•Use a free conference line •Create an mp3
Step 3. TranscribeThree options for transcribing the audio…
•Find a transcriber (Elance, Craig’s List)•Send to an online transcription service•Do-it-yourself
Note: 1 Audio Hour = 2-3 Hours of Transcribing
Step 4 -- EditOnce you have the transcribed draft, you justneed to…
•Delete the questions •Smooth the flow•Fix the typos•Polish the wording•Add in things you forgot!
The 4-Step Talk It Out ProcessOutline
Record
Transcribe
Edit
Secret #4
Always be thinking AHEAD
Content Must Haves…Aside from your main content, it should alsohave…
•A next step offer•Your bio•Your photo•Your website address•All the legal stuff
Secret #5
Simple is GOOD When It Comes to Design
Formatting Tips• Include headers, subheads & bullets•Use 12 point font with good line spacing•Keep paragraphs 4-5 lines long•Create a Table of Contents•Make sure there’s page numbers!
Then print to PDF…
Graphics Are Good When Relevant
•Photos are more professional than clipart•An ecover icon for your website and other
promotions•Actual cover on the PDF is a “nice
to have”
Secret #6
It’s NOT About Price, It’s About VALUE
Determine Value to YOU
•What’s your intention?•Where does it fall in
your funnel?Free/Low Cost
Medium
Top $
Determine Value to THEM
•What’s the potential outcome for them?•How much can they make?
Don’t get hung up on what competitors are charging. They could have different goals or a different target audience than you.
Secret #7
A Strong Selling System = More Money with Less Work
Marketing Must-Haves1. Compelling sales page2. Thank you page 3. Autoresponder series 4. Way to sell online!
Secret # 8
USE Your Ebook To Market Your Ebook
Good News…One Ebook
Can Create A Lot of Marketing Content!
Ebook
Tele
JVsAffiliates
Social Media
Speak
So You Can Market Your Ebook Through…
Summing it up…1. People Don’t Buy Ebooks, They Buy SOLUTIONS2. Choose a Problem Your Market is EAGER to Solve3. It’s ALL in a Name4. Don’t Write When You Can TALK5. Always Be Thinking AHEAD6. Simple is GOOD When It Comes to Design7. It’s NOT About Price, It’s About VALUE8. A Strong Selling SYSTEM = More Money with Less
Work9. USE Your Ebook to Market Your Ebook
Want more?
Check out…
Cracking the Code on Ebook Success—Creating Quick & Easy Info Products that Sell
by visiting…
www.infoproductsuccesscode.com
Or Contact Me…
Tracy NeedhamCopywriter & Marketing Coach
info@compellingcomm.comwww.compellingcomm.com
TracyNeedham
© 2009 Tracy Needham & Compelling Communications, LLC.
Recommended