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The 8 Wrong QuestionsAgencies Are Asking About
Social Media@jaybaer #SocialAgency
Jay BaerConvince & Convert
www.convinceandconvert.comwww.jaybaer.com
digital marketing conference for agencies
Early Bird Rate: just $699 before May 31www.bolo2012.com
Ask about the 3P Track for Agency Leaders (Principals, Presidents, Partners)
@jaybaer #SocialAgency
@jaybaer #SocialAgency
What’s the Hot New Trend We Can Bring to Our
Clients?@jaybaer #SocialAgency
A Better Question:
@jaybaer #SocialAgency
What will deliver more value to your clients, doing Facebook better, or launching on Pinterest?
Social media isn’t inexpensive, it’s just different expensive.
ABO. Always Be Optimizing.
@jaybaer #SocialAgency
What’s the Best Way to Get Facebook Likes &
Twitter Follows?@jaybaer #SocialAgency
A Better Question:
@jaybaer #SocialAgency
“Likes” are the new “hits” – a dead giveaway.
Social connections are a trailing indicator of success, not a leading one.
84% of Facebook fans are current or former customers.
@jaybaer #SocialAgency
Facebook gives you a maximum 16% open rate for free.
Most brands’ PTAT and Reach is much lower.
Especially on Facebook, it’s ALL about interaction.
@jaybaer #SocialAgency
The goal isn’t to be good at social media.
The goal is to be good at business because of
social media.
@jaybaer #SocialAgency
How Can We Make a Viral Video that Gets Thousands
of Views?@jaybaer #SocialAgency
A Better Question:
@jaybaer #SocialAgency
@jaybaer #SocialAgency
38% of YouTub
e Videos
Get 1,000
Views +
It’s not viral unless it is.
Most videos that go viral are carefully seeded, and part of a larger program.
Think of video as a mid-funnel tactic, rather than top of funnel.
Optimize with search terms, description, target prospects and current customers.
Be helpful.@jaybaer #SocialAgency
How Much Money Should We Pull From Email to Pay
for Social Media?@jaybaer #SocialAgency
A Better Question:
@jaybaer #SocialAgency
Social is largely an opt-in construct.
Use social to keep the brand top-of-mind among people who have given permission.
Use email to keep the brand top-of-mind among people who have given permission.
@jaybaer #SocialAgency
Email is MadonnaFacebook is Lady
GagaSame Thing, But
Witha Fresh Coat of
Paint
Email subscriptions in social
Social subscriptions in email
Cross-platform testing and optimization
@jaybaer #SocialAgency
How Can We Convince Our Clients That We’re Good at
Social Media?@jaybaer #SocialAgency
A Better Question:
@jaybaer #SocialAgency
Retain more clients.
Up-sell new services to clients.
Improve your conversion rate.
Generate inbound leads.
@jaybaer #SocialAgency
@jaybaer #SocialAgency
@jaybaer #SocialAgency
How Can We Create a Killer Social Media Campaign That
Gets Noticed?@jaybaer #SocialAgency
A Better Question:
@jaybaer #SocialAgency
Social happens fast, but results accrue slowly.
Winning hearts and minds a few at a time, not many at a time.
You earn the right to promote, you don’t buy it (usually).
@jaybaer #SocialAgency
Focus on how to BE social.
Worry less about how to DO social media.
@jaybaer #SocialAgency
How Can We Get Influential Bloggers to Write About Our
Client?@jaybaer #SocialAgency
A Better Question:
@jaybaer #SocialAgency
Don’t confuse influence and audience.
Emerging voices are delighted to be asked, and much more likely to participate.
Influence is no match for advocacy.
Start with customers first.
If the company is creating all the chatter, you’re doing it wrong.
@jaybaer #SocialAgency
@jaybaer #SocialAgency
GroupHigh.com
How Can We Find a Social Media Guru to Add to Our
Team?@jaybaer #SocialAgency
A Better Question:
@jaybaer #SocialAgency
What Happens Next?June 13 – “The 23 Social and Digital Services Your Agency Should be Selling, but Probably Isn’t“
Register now: http://ar.gy/23services
August 29 – “A Guru or the Gang? Evaluating the 4 Methods of Social Media Staffing“
October 6-8 – BOLO 2012
digital marketing conference for agencies
Early Bird Rate: just $699 before May 31www.bolo2012.com
Ask about the 3P Track for Agency Leaders (Principals, Presidents, Partners)
Jay BaerConvince & Convert
www.convinceandconvert.comwww.jaybaer.com
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