7th presentation

Channels and Revenues

Channels – How to get our product to customers?

WebsiteLanding PageFacebookAd Words

8%6%

55%

21%

4% 4%

In which of the media channels do you spend most time?

TV Radio Social Media (Twitter, Instagram, Facebook)

News Websites Newspapers Other

We believe that our business segment prefers online channels

When 35 interviewsCollect 50% positive answers

Channels – How to get our product to customers?

WebsiteLanding PageFacebookAd Words

WebsiteDirect MailCold Calls

8%6%

55%

21%

4% 4%

In which of the media channels do you spend most time?

TV Radio Social Media (Twitter, Instagram, Facebook)

News Websites Newspapers Other

Validation Board

Revenues – How will Wash Me make money?

We believe that consumers are willing to pay at least 1,8€ per shirt

Revenues – How will Wash Me make money?

We believe that offering bundles will increase demand

Revenues – How will Wash Me make money?

We believe that offering bundles will increase demand

Revenues – How will Wash Me make money?

We believe that offering bundles will increase demand

16 Views20%

conversion

33 Views 18%

conversion

26 Views17%

conversion

Revenues – How will Wash Me make money?

Pay-per-useConnected to bank account

Cost BasedCost of 0,7€ p.p

Margin desired: 0,5€ p.p

Value BasedClients would pay 1€-

1,6€

Margin of 0,5€ per piece which increases as transportation costs

decrease

Revenues – How will Wash Me make money?

Revenues – Which price should we charge?

Cost BasedCost of 0,7€ p.p

Margin around 0,4€ p.p

Competitive MarketDifferentiate through

Price

Charge around 1,1€ p.p to companies