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Anu MishraM.B.A(Finance and Marketing) ,CIA
anu.mishranu@gmail.com
Presented BY: Anu Mishra 2
7Ps Vs 4Cs
Presented By: Anu Mishra MBA
BU
Presented BY: Anu Mishra 3
7Ps of Marketing Mix
Presented BY: Anu Mishra 4
4Cs of Marketing Mix
Presented BY: Anu Mishra 5
4Ps & 4Cs
• Product- Customer /Consumer • Price- Customer cost• Place- Convenience• Promotion- Communication
Presented BY: Anu Mishra 6
4Ps & 4Cs
• The Four Ps is also being replaced by the Four Cs model, consisting of consumer, cost, convenience, and communication.
• The Four Cs model is more consumer-oriented and fits better in the movement from mass marketing to niche marketing.
Presented BY: Anu Mishra 7
Product- Consumer
• The product part of the Four Ps model is replaced by consumer or consumer models, shifting the focus to satisfying the consumer.
Price- Cost•Pricing is replaced by cost, reflecting the reality of the total cost of ownership.
Presented BY: Anu Mishra 8
Place- Convenience
• Placement is replaced by the convenience function.
• With the rise of internet and hybrid models of purchasing, place is no longer as relevant as before.
• Convenience takes into account the ease to buy a product, find a product, find information about a product, and several other considerations.
Presented BY: Anu Mishra 9
Promotion- Communication
• Finally, the promotions feature is replaced by communication.
• Communications represents a broader focus than simply promotions.
• Communications can include advertising, public relations, personal selling, viral advertising, and any form of communication between the firm and the consumer.
Presented BY: Anu Mishra 10
5.People: The human resources in the organization. The most important asset of the organization.
6.Process: This means procedure, mechanism and flow of activities by which a service is acquired .The services includes various process like meeting of customers .
7.Physical Evidence: This is the environment when services is delivered and any tangible goods that facilitate the performance and communication of the service.
Presented BY: Anu Mishra 11
7Ps & 7Cs
The 7 Ps The 7 Cs
Organisation Facing Customer Facing
Product = Customer/ Consumer
Price = Cost
Place = Convenience
Promotion = Communication
People = Caring
Processes = Co-ordinated
Physical Evidence = Confirmation
Presented BY: Anu Mishra 12
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