7 Considerations for Your Enterprise Mobile Strategy

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7 Considerations for your Enterprise Mobile Strategy June 27th, 2013

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Propelics Background – About Us

•  15+ year track record •  Fortune 500 clients •  Global experience •  100% focused on mobile

for the Enterprise •  San Jose, Boston,

Pittsburgh

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Propelics creates mobile strategies and world class �Apps for the Enterprise.�

�Trusted by companies like yours:

•  Enterprise Mobile Strategy Services Enterprise Mobile Strategy Mobile App Portfolio Mobile App Scoping & Planning IT Readiness for Mobility BYOD and MDM Strategy Innovation through visualization Center of Excellence Creation

•  Mobile Advisory Services Mobile Mentoring Executive Education Speaking Engagements

•  Mobile App Development UX Design Onshore and Offshore App Development Mobile App Architecture Prototype Factory

What We Do

Founded in 2007

Mountain View London Tokyo Beijing

148 Employees

$50M Mayfield,

Translink, Storm, Sierra, eBay,

Red Hat

GSMA Global Mobile Awards

2012 Winner

Gartner 2012 Magic Quadrant

Visionary for Mobile Application

Development Platform

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Appcelerator offers the only delivery platform built for a mobile first world

Dashboard

Cloud Test Performance Analytics

Foundation

DESIGNER DEVELOPER QA ENGINEER PRODUCT MANAGER

EXECUTIVE

475K Developers

56K Apps

120M Devices

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Shahab Choudhry: Partner - Propelics

Shahab is a visionary thought leader who has been at the forefront of trying to make sense of the various technology shifts in the past two decades.

He has advised several startups, early stage companies and Fortune 500 companies in making the most of these technology shifts. He continues to be a “Trusted Advisor” to some of the leading brands around the world. Shahab is frequent speaker at conferences related to mobile.

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Gamiel Gran: VP Business Development - Appcelerator

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In addition to his role as VP of business development at Appcelerator, Gamiel has led the Sierra Ventures CIO Advisory Board for the past five years. This Board includes more than ninety Fortune 500 CIOs and CTOs.

With access to seasoned leaders from companies like eBay, Facebook, and Merck, as well as cutting-edge entrepreneurs, Gamiel is a close participant in the collective conversation on achieving mobility in the enterprise.

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(Official “mobile is big” slide)

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Hypothesis: an inflection point in innovation

Total  legacy  spend  

2013  

$1T  

2014   2015  

$2T  

$3T  

Global  IT  spend  

Source: Gartner: High Tech Tuesday Webinar Worldwide IT Spending Forecast 2Q July 2012; Garter Forecast Alert: IT Spending, Worldwide 2008-20014 January 2011.

(Specula8ve)   (Specula8ve)  

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Innova5on  inflec5on?  

•  Desktop  refresh  rate  •  Server  consolida5on  •  BYOD  •  Cloud  services  

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Where innovation is concerned, mobile leads

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0  0.5  1  

1.5  2  

2.5  3  

3.5  4  

4.5  

Mobile   Big  Data   Cloud   Social   Other  IT  Consumeriza5on,  

Payments,  Security,  EHR,  Data  Virtualiza5on,  Iden5fy  Mgmt.  

Rank  

Source: CIO instant poll, Evanta Leadership Series Keynote, June 2013

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From closed & rigid to open & rich

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“Systems of Record” “Systems of Engagement”

Heavy  business  process   Sufficient  business  process     Targeted  process  (3-­‐click  rule)  

On  premise   Public  or  Virtual  Private  Cloud   Public  or  Virtual  Private  Cloud  

Rigid  tradi5onal  IT  stack   Connectors  or  APIs  to  legacy   APIs  to  legacy,  SaaS,  cloud  

Proprietary  tools     Proprietary  tools     Open  source  /  freemium  tools      

High  ini5al  &  ongoing  costs     Quick  deploy,  low  entry  costs       New  dev  environment,  low  cost    

“Feed  the  machine”:  user  experience  an  aaerthought  

Richer  UI,  web-­‐based  for  flexible  access  

“User  is  king”:  experience  separates  winners  &  losers  

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Everyone wants mobile, but most companies aren’t sure where to start.

7 Considerations for your Enterprise Mobile

Strategy

1. An App is Not a Strategy

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Avoiding the “One and Done” phenomenon

Random Acts of Mobile = Mobile Strategy

Strategy is more than a collection of apps

New Channels, New Customers, New Business Models, New Use Cases

1. An App is Not a Strategy

2. Avoid the Wild West of App Development

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2. Avoid the Wild West of App Development

Barrier to entry for app development is low, “Cool” Factor is high

Resist the urge to be a rebel

Most companies will develop between 3-5 apps before a mobile strategy is put in place

Apps that provide some great features but do not deliver value

Rationalize the demand, understand the value across the app portfolio

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3. Mobility is Not a Bolt On

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3. Mobility is Not a Bolt On

Mobile for the sake of justifying the mobile device

Desktop Virtualization – device bolt on Access to data stores – technology bolt on

Mobile as an afterthought – project plan bolt on Web access to enterprise apps – UI bolt on

Innovation and Ideation with mobile first mentality

4. Think Beyond Consumer Apps

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Customer Employee 1 on 1

Partner Reseller

4. Think Beyond Consumer Apps

5. Simplify the Enterprise

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5. Simplify the Enterprise

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Dichotomy between the �Complex Enterprise and the �

Simple Elegance of mobile solutions

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UX = UI

6. Assess the Readiness for Mobile

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6. Assess the Readiness for Mobile

Sta

ge

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Sta

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3

Sta

ge

2

Sta

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1

Sta

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Maturity Ranking Mobile Maturity Matrix

Mobility  Strategy

Enterprise Info. Mgmt.

IT Delivery & Support

Policy Definition & Governance

Network Infrastructure

App development platform

Mobile Device Mgmt. Platform

Telecom Expense Mgmt.

Wireless Svc. Mgmt.

Security Infrastructure

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7. Establish a MCOE to Provide Guidance

Mobile Web Services

BYOD

MDM Testing

Mobile Analytics Governance

Apps vs. Web

Mobile Innovation UX Guidelines

Mobile SDLC

Supported Devices

App Deployment

Wireframe / Prototyping

Help Desk

Mobile App Inventory

Security

Version Control

Mobile COE Coverage

TEM

Mobile App Dev Platform

App Architecture Mobile Policies

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7. Establish a MCOE to Provide Guidance

Unclear if MCOE should be a part of IT

COEs are not new so what is the issue?

Mobile is still a bolt on

Guidance vs. Governance

1.  An App is Not a Strategy

2.  Avoid the Wild West of App Development

3.  Mobility is Not a Bolt on

4.  Think beyond Consumer Apps

5.  Simplify the Enterprise

6.  Assess the Readiness for Mobile

7.  Establish a MCOE to Provide Guidance

One More Consideration:

The cost of doing nothing due to

“Analysis Paralysis” Mobile App Strategy Kickstart = 2-3 Week

Business Drivers

INNOVATION HOTSPot

Innovation thru

Visualization

Market Opportunity

Innovation Strategy & Alignment

Business Segments, Verticals, Channel,

solutions

Mobile Strategy: Approach

Action Plan

Recommend

App Roadmap

Mobile App and BYOD

Risk Profile

Technology Maturity

Assessment

Business & IT Roadmap

Step I: Direction Setting

Step II: Ideation, Assessment, Risk Analysis, Visualization

Step III: Roadmap & Next Steps

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Propelics Kickstarts

Special Offer Free 1 Hour Mobile

Advisory Call info@propelics.com

Mobile App Scoping and

Planning

MDM/BYOD Kickstart

Mobile App Rapid

Prototyping

IT Readiness for Mobile Kickstart

Prototype Factory

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Mobile App Roadmap Kickstart

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Thank you