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6 types of proof
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6
Types of Proof
You need to back up the claims you make with
proof.
Here are 5 types of proof to make the claims you make more believable.
1. Specific studies that
back-up your claims
2. Facts & Figures
3. Testimonials or endorsements from an
authority figure
4. Author’s credentials,
experience, degrees etc.
5. Awards the product or
company has received.
6. “As seen on....” TV/ The Today Show/
Oprah etc
Robert BlyLearn more
Direct Response Marketing Secrets from Bob Bly.
http://procopywritingtactics.com/BlyDirectResponseSecrets
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