6 reasons to start an IR blog

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reasons to start an investor relations BLOG

#1 Share your investment story with a much larger audience

• Exposure to the viral web

• Many investors use blogs as part of researching an investment decision

• Most journalists use blogs as part of researching a story

#1 Share your investment story with a much larger audience

• Post links to your blog posts on Facebook, Twitter and LinkedIn

SSS KPI

#2 An investor relations blog can be a great context provider

SG&A EBITDA ROI COGS GPM

An IR blog can help investors and analysts better understand your business and its financial triggers

#3 Additional avenue for receiving investor feedback

Interactive channel provides opportunity to engage shareholders in dialogue

#4 An investor relations blog can drive / direct traffic to your website

#5 Regular blog posting helps Search Engine Optimization efforts

Search engines reward fresh, relevant content

#6 Save your IR team, and your C-level executives, time

Reduce time spent answering repetitive questions on the phone or by email

416.500.8061 | www.heislercommunications.com

cost-effective

investor relations

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