5 Ways To Get Started With Gamification

1

‘Gamification’ Is Serious Business For Marketers

Anoop SahgalDigital Marketing, Adobe Systems

For marketers, “gamification” is about integrating game mechanics into marketing activities to make them more fun to drive engagement and participation by cultivating desired behaviors through incentives and rewards.

3

Leading companies are leveraging gamification to transform their businesses, and this is only the beginning.

4

Determine where engagement matters

5

5 ways to get started with gamification

6

1. It’s a tactic not a strategy

7

2. Drill down on your objectives

As with any game, this interaction can be viewed as a simple set of rules and conditions that define the underlying marketing objectives.

Apply gamification tactics across channels

When considering the role of mobile in gamification, one should consider four inherent characteristics of the medium:

1. The personal, intimate nature of a mobile device translates into higher potential impact.

2. It’s time-sensitive.3. Instant, easy interaction makes direct response

much easier.4. Interactions can be tracked, leading to much

greater accuracy in measurement.

3. Evangelize

4. Test and make real-time decisions

Don’t take your eye off the prize.