5 Reasons You're Not Ready for Growth by Jeremiah Gardner

5 REASONS

@JeremiahGardner

FOR GROWTHYOU’RE NOT READY

gettalk.at/growth

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THE GROWTH NARRATIVE

+10000 HACK!!

+100000 HACK!!

+1000 HACK!!

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THE GROWTH REALITY

GROWTH IS A MINDSET

HACK

MARKETING FUNNEL

AUTOMATION STACK

METHODOLOGY

ALGORITHM

TACTIC

INTENTIONAL DISCOMFORT

5 REASONS

FOR GROWTHYOU’RE NOT READY

YOU DON’T KNOW SQUAT ABOUT YOUR CUSTOMER

reason #1

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LEAD WITH EMPATHY

Personally experience your customers’ perspective

Seeing what people really do, not just what they say.

70/30 Empathy Rule

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WHERE TO START?

YOU THINK MARKETING WILL FIX YOUR CRAPPY PRODUCT

reason #2

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STARTUP GRAVEYARD

We just need one more feature!

“Me Too;” “Uber for…;” “My Grandma Loves It!”;

Falling in love with the solution, not the problem

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CREATING SATISFACTION

YOUR “BRAND” IS JUST A LOGO AND SOME T-SHIRTS

reason #3

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BRAND = RELATIONSHIP

Shared between the startup and the audience

Discovering the rally point between you and your audience

Evolving and learned; not static and purchased

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CREATING PASSION

YOU THINK A BOT IS THE SAME THING AS A HUMAN

reason #4

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HUMOMATION

You can’t automate what you don’t already know

Automation requires a growing and engaged audience to nurture

Humans first, bots second

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ASSUME YOU’RE WRONG

YOU THINK A GROWTH HACKER IS THE ANSWER

reason #5

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GROWTH IS FULL STACK

Growth requires the entire business – the responsibility lies with all of us

Marketing focus vs Growth Focus

Fail Learn Fast

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VALUE ECOSYSTEM

“YOU WILL FIND ONLY WHAT YOU BRING IN.”

- MASTER YODA

GROWTH IS A MINDSET

LEARNING FOCUSED

EXPLORATIVE, ITERATIVE

INTENTIONAL DISCOMFORT

HUMAN FIRST

CUSTOMER-CENTRIC

CROSS-FUNCTIONAL

jeremiahgardner.com/coaching

LEADERSHIP COACHINGAs a startup veteran and advisor to some of the largest organizations in the world, Jeremiah offers leadership coaching to a limited, select group of startup CEOs, founders, and entrepreneurs. He helps high-performing leaders move faster, learn quicker, and act bolder in all aspects of their work and life.

• 1-1 Weekly Sessions (Retrospectives, Planning, Demo)

• Customer Development / Empathy Techniques & Tactics

• Rapid Experimentation Design & Execution 

• Personnel & Team strategies

• Growth Techniques & Tactics

• Fundraising & Investment Positioning