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5 LESSONS WORKPLACES
CAN LEARN FROM
Candy Crush players
progress through levels
which create new user
experiences.
When people see their
own progress, even with small wins, they are more
motivated and engaged.
Provide mechanisms at
work to show employees their progress.
4
Our brains like pleasant
surprises.
In Candy Crush, players
receive extra lives, extra
moves or surprise boosters
along the way.
At work, this can be as
simple as providing a
surprise morning tea for
your team, or a small gift
to thank someone.
7
We love rewards. Like
compliments and
positive feedback,
rewards activate the
same area of the brain
as cash rewards.
In Candy Crush, the
player is frequently
rewarded with audio
and visual
encouragement.
Don’t underestimate
the power of a
compliment!
Neuroscience has taught
us that we experience a
reward response when we
have choices.
In Candy Crush, we can
choose to wait until new
lives are generated, or we
can opt to buy more lives
and game boosters.
Look for opportunities to
provide options for
your employees.
Candy Crush players can access online communities to seek help or tips and
ask questions, or offer advice to other gamers.
At work, this type of social learning and sharing can take place through
learning communities and Enterprise Social Networks, such as Yammer, so
people can share their expertise and learn from others.
Find out more about #changehacks
www.lenaross.com.au@LenaEmelyRoss
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