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5 Steps for building strongrelationships with your clients
“It is 4-6 times more expensive to acquire than to keep”
1 Reward, don’t promote
2 Be useful
3 Don’t appeal to your own authority
4 Work with, not for
5 Be transparent
5 Steps
Reward, don’t promote
1
Thoughtful gifts
=
Best way to retain clients
Don’t give the same gifts to your clientsthat you hand out at a trade show.
Current clients need to be retained,not sold on your services!
Time consuming
1
Expensive shipping
3
Hard to decide
2
Giving personalized gifts is difficult
We have curated gifts forany type of client!
Saves you time
1
Ensures your client
gets a great gift
Take care of the
delivery & costs
3 4
Saves you money
2
Spoil
Be useful
2
Send relevant content
Provide informationabout your service.
Don’t overload your clients with information.
Don’t appeal to your own authority
3
Don’t talk down to your clients!
Listen to them and explain whatcan or can’t be done.
Good communication is key
Work with, not for
4
Create a team dynamicwith your client
Get the client on boardand excited.
Push towards the same goal… together!
Be transparent
5
If something can’t be done… speak up.
Nobody likes surprises.(bad ones… duh!)
Don’t string your clients along.
Bad news is better to hearat the beginning!
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