4 Tips For Your Summer Giveaways

4 TIPS FORYOUR

SUMMERGIVEAWAYS

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YOU’VE DECIDED TO HAVE A SUMMER GIVEAWAY… NOW WHAT? You need to ask yourself 4 questions before

continuing your campaign

4 QUESTIONS TO ASK

1. What is my overall goal for this giveaway?

2. What is my brand’s target market?

3. What is my budget?

4.

WHAT SHOULD I BUY????

1. GOAL What do I want to accomplish?

Choose an overall goal Brand Awareness?Generate Leads?Social Buzz/Engage Customers?

Choose quantifiable goals Examples

Talk to 8 key clients Increase Facebook Likes by 100Raise Brand Awareness by 10%

2. RECIPIENTS Who will be receiving this

promotional product?Your Target Market

Would they appreciate a FUN summer giveaway?

Young? Athletes? In a cold weather state? Warm weather state? There are obviously many different options and they require you to approach the giveaway differently

3. WHAT IS YOUR BUDGET? With literally hundreds of

promotional product options, your budget is KEY

Being cost effective (ex. Rally Stadium Cups) will allow you to purchase more with your budget – leading to more people seeing your logo and more impressions

A high quality product like Arctic Zone Cooler Backpack may be kept longer by recipient. These can also be worn by your team or given out to key clients

4. WHAT TO BUY?

So many different options!

It depends on your goal and target market!

COLORS Whatever you end up buying, you can’t

offer many different color optionsDoes it compliment your logo design?Does it fit within your brand colors?

4. WHAT TO BUY?

Here are some suggestions:Promotional Coolers

Sports Water Bottle

Custom Tank Top

Custom Polo Shirt

FINAL TIPEveryone loves the

summer, take advantage, engage and have fun!

PRESENTED BYShoplet Promos

For all your promotional product needs!