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37 ways is a set of checklists and inspiration sources for product ideas or product development. Based on successful innovations, we extracted important trends, principles or evolutions. 37 ways is useful in individual or group brainstorms. You can browse systematic or let you inspire at random. Looking for new products, look and imagine if one of the 37 ways is possible for your challenge.
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37 ways fornew product ideas
37 ways of innovating
37 ways is a set of checklists and inspiration sources for product ideas or product development. Based on successful innovations, we extracted important trends, principles or evolutions.
37 ways is useful in individual or group brainstorms. You can browse systematic or let you inspire at random.
Looking for new products, look and imagine if one of the 37 ways is possible for your challenge.
marc@newshoestoday.com
Simplify01
http://stuffthathappens.com/blog/2008/03/05/simplicity/
Add experience02
www.cpmginc.com/files/StorePoint%20Workshop%20Pine%20Handout325whitepaper.ppt
Deliver
Services
Make
Goods
Commodities
Extract
Commoditization
Stage
Experiences
Commoditization
Do it like Ikea03
Innovative products, packaging, community, distribution …
Make money of the replacement parts04
How could Virgin innovate?05
Is co-branding an option?06
http://en.wikipedia.org/wiki/Co-branding
Use other colors07
http://www.sethgodin.com/purple/
Give same value for less08
Do it the Apple way09
http://tofslie.com/work/apple_evolution.jpg
Make products more communicative10
Go green11
How to Mass customize?12
Explore other cultures13
Build a community14
Go back to history15
Mini-size me16
Combine different categories17
Do you have a story?18
Search for more uses19
Is a kids version possible?20
Imagine product extensions21
Find new target groups22
Make more combinations23
Reduce time24
?
Add extra functions25
Listen to customers feedback26
http://www.dellideastorm.com/
Add some fun27
http://www.eightprinciples.com/
How to make your product unique?28
Do it yourself29
Can you make a free product?30
Make impossible things possible31
Give packaging an extra function32
Make an all in one package33
Forget 90°34
?
Make a micro version35
?
Can you combine people – profit – planet?36
?
Imagine37
Imagination is more important than knowledge
More …
http://www.newshoestoday.com/37ways / marc@newshoestoday.com
Beside 37 ways there are more versions:
• 137 ways: the long list.
• 37 ways for specific industries: financial, food, marketing innovation.
• 37 specials: green innovation / impossible projects / new target groups / innovation overviews / ...
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