3 Ways Johnston & Murphy Stepped Up Their Social Commerce

3 Ways Johnston & Murphy Stepped up Their Social Commerce

Today’s Speakers

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Ryan SmithProduct Marketing

Heather MarshDirector of E-commerce

Today’s Webinar Agenda

1. Johnston & Murphy E-Commerce Goals

2. Why PowerReviews

3. Live Demo of johnstonmurphy.com

4. Social Commerce Success Story

5. Q&A

3#SocialSales

150 Years of American Style

Goals• Provide shoppers unbiased product feedback to help them make better decisions• Drive sales by answering customer questions quickly • Enhance product development

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• Speed and ease of integration• Technological focus that allows

for continual innovation• Professional and hands-on

integration team

Why PowerReviews?

“When you can’t touch or feel products, PowerReviews

provides unbiased opinions for other customers to make the

best purchase decisions.

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- Heather Marsh Director of E-commerce

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Demo

Online

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The Results

50% Of sales comes from products with Customer ReviewsTM

70% Of customers read reviews

1hr Or less for questions to be answered with Social AnswersTM

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Value for Product Descriptions and R&D

Are these shoes refurbished?

Fancy product descriptions

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• Improves Customer Experiences• Supercharges Product Development• Increases Revenue

A Win for Johnston & Murphy & Their Customers

Visit: http://www.johnstonmurphy.com

“The Social Answers solution saves our team a ton of

time answering questions and the quality of the

answers from the other sources is great.

- Heather Marsh Director of E-commerce

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3 Tips to turn social activity Into Sales

Give customers the tools to make informed purchase decisions

Use customer reviews to enhance product development

Leverage multiple sources to quickly answer customers questions for fast conversions

3 Tips to Step Up Social Commerce

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Poll: Are You Using Questions and Answers on

Your Website?

a) Yes

b) No

c) Not yet, but planning on implementing

d) Looking at, but decided to not implement

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Turn Social into Sales withPowerReviews’ Essential Social Suite™

The only solution to integrate the 3 key components of social success:

• Social content• Social engagement• Social measurement

Use proven social techniques to drive sales where it matters.

#SocialSales

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Fast Social Answers Drive Conversions

Does this shoe come in kids’ sizes?

Yes, all shoes are available kids’ sizes.

Checkout

Asked on 12/20/2011 8:31 am

Answered on 12/20/2011 11:15 am

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Flexible Work Flow Queues Ensure Answers are Created Quickly

Q: Does this shoe come in kids’ sizes?

A: Yes, all shoes are available in kids’ sizes.

Expert

Verified Buyer

Crowdsource

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Customer Reviews Attract & Convert Customers

3X

Social Content

10-50% more

organic traffic

14% increase in site

conversion

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Social Discovery Amplifies Product Content to Create Traffic

YOUR SITE

Nikon is a great camera!

Should I buy this Nikon Camera from Staples?

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Social Discovery Increases Content Relevancy and Engagement

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Trending Product Updates Keep Social Users Engaged & Clicking

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Social Content

Social Loyalty Amplifies Content Creation Through Gamification

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Integrated Gamification & Content Drives Performance

Thank you for your review

You earned 10 points!

Thank you for answerYou’ve earned the Life Saver badge.

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Integrated Social Loyalty That’s Easy to Manage

Social Loyalty

Customer Reviews

Social Answers

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Integrated Social Measurement™ Provides Actionable Analysis

Optimize Social To Drive Sales

Measure the increase in traffic from social activity

Track the impact of social activity on conversion

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PowerReviews is the Social Performance Company

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96% Renewal Rate

27M Pieces of Social Content

Award Winning Technology

5,500 Brands

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Q&A

Thank you for attending.

For a live demo, please call:

(866) 345-1461or email:

info@powerreviews.com

For more information on PowerReviews Essential Social Suite, please visit:

www.PowerReviews.com

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